🎙️ We know what greenwashing is. But are we talking enough about "greenhushing"—when companies stay completely silent on climate to avoid criticism?

In this episode of Tangelic Talks, Victoria and TJ sit down with Helen Neal, founder of HN Communications. As a B-Corp certified sustainability communications consultant who has worked inside the UK Parliament and with major brands like Nissan and Virgin, Helen has a front-row seat to how regulations, politics, and public trust collide.

Helen breaks down why most corporate greenwashing isn't actually malicious—it's a structural failure between data-heavy sustainability teams and creative marketing teams. She explains why the term "ESG" is fading in favor of "business resilience", and how she built an AI tool called Zena to help companies fact-check their climate claims against global regulations to prevent fines.

In This Episode, We Explore:
🛑 Greenwashing vs. Greenhushing: Why companies are retreating into silence.
📉 The Death of ESG: Why "responsible business" and supply chain management are taking its place.
🏢 Structural Failures: How the disconnect between comms and sustainability teams creates accidental greenwashing.
🤖 Zena AI: How Helen built an AI compliance tool to check sustainability claims against global regulations.
⚠️ The AI Trap: Why you should never let generic LLMs write your sustainability content.
💡 Radical Honesty: Why humility is the biggest superpower a climate startup can have.

🔹 About Our Guest: Helen Neal is the founder of HN Communications, a B-Corp certified agency helping global brands navigate complex climate regulations and communicate their environmental impact transparently.

💬 Join the Conversation: Do strict fines for greenwashing actually help, or do they just make companies afraid to communicate? Drop your thoughts below 👇

🌱 Support the Mission: Find extended guest resources at TangelicLife.org/TangelicTalks.

🔖 #TangelicTalks #Greenwashing #SustainabilityComms #ESG #Greenhushing #ClimateCommunications #ResponsibleBusiness #ZenaAI

Tags: greenwashing vs greenhushing, Helen Neal, sustainability communications, ESG decline, corporate sustainability, AI compliance, Zena AI, avoiding greenwashing, Tangelic Talks

#zenaai