Sustainability boils down to a very simple fact: If I continue to do things that I do today, will I exist tomorrow? Is what I’m doing sustainable? Don’t I use too much water and energy to make my beer? Do we not use the wrong source of water supply to grow our agricultural produce, which will lead us in 20 years’ time to problems and no supply at all in the area where we are?
In balancing the short, medium, and long term, I think you have to spot the opportunities and map them. And say, "Well, what do I have to do so that the next 3 years are going to be great years? What, from 5 to 10 years? And what could be in 20 or 30 years?"
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