Nature Conservancy's Campaign for a 'Green' Cyber Monday
L2 - The George Washington University School of Business
Module 3: Best PracticesEngaging Your Audience Through Social Media with Amy Ganderson, Associate Director of Digital Marketing at The Nature Conservancy.Social media shifts marketing from controlled, one-way communications into collaborative, intimate dialogues with -- and among -- constituents. The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges that are best distilled into one question: "What do I do now?"
