Loss of Trust: Thain's $36,000 Toilet and the Madoff Doll
The Economist Marketing Forum - The Economist
John Gerzema, Chief Insights Officer at Young & Rubicam Group, discusses measuring the "brand bubble" looming on Wall Street at the Seventh Annual Marketing Forum hosted by The Economist in San Francisco.Moderated by Martin Giles, Senior Business Correspondent, The Economist.
