Brand Equity's 'Most Exciting Brands' survey for the year 2015 is out. New age digital & telecommunication brands are clearly the ‘most exciting’, dominating the top 10 slots. So where does this leave traditional brands that used to be exciting and youth-centric? Catch a detailed report in the first segment of this show. Also listen in to a detailed conversation between ET NOW’s Sonali Krishna and Stanchart’s global CMO Sanjeeb Chaudhuri. Towards the end of the show watch Brand Equity put the spotlight on two brilliant campaigns – Titan Raga's #HerLifeHerChoices campaign conceptualised by Ogilvy & Mather and a Turkish Coca Cola ad which used the famous 'why this Kolaveri di' tune!
