The #TRP 'scam' revealed by the #MumbaiPolice sent shockwaves across the nation with #TVNews channels going into a frenzy of accusations and counter accusations. But this is not the first time rigging of TV ratings has been exposed, neither is it surprising that this is happening again.
Meghnad S explains how this is a result of a broken news model which is driven by advertisers and how it affects you. Watch!
References:
1) How TV ratings are ‘fixed’: https://www.newslaundry.com/2018/04/25/tv-viewership-ratings-fixed-panel-tampering-barc-hansa-research
2) Twitter thread on rating manipulation by Anundiyo Chakraborty: https://threader.app/thread/1314202967805812736
3) NL Bloodlust TV series calling out advertisers: https://www.newslaundry.com/bloodlust-tv
4) Digital ad spends to cross ₹50,000 crore mark by 2025: Mint report: https://www.livemint.com/news/india/digital-ad-spends-to-cross-50-000-crore-mark-by-2025-report-11579781295911.html
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