00:00 August 2013, Stromae goes out to Sinkaré, his second album.
00:12 A few months earlier, he is filmed by two people who are making fun of him while he
00:19 is on board his vehicle.
00:22 The video is then published on the Internet and generates thousands of views.
00:31 The Parisian sheds light on this sequence which, at the time, compromised the return of the
00:36 Belgian artist.
00:37 What can have a taboo as a relationship with Stromae?
00:42 The Parisian stops looking at the phenomenon of music for his August leaflet and dwells
00:48 on an episode.
00:49 Back in 2013.
00:53 We are in February and a few months later, in August, will be released "Sinkaré", the
00:58 second album of the Belgian artist.
01:02 The singer is in his car, stopped at a service station in Charleroi, Belgium.
01:10 Nothing transcendent so far.
01:13 He eats the famous Levantine salad in his Fiat 500, neither more nor less.
01:21 Except that Paul Vanave, of his real name, is recognized by two well-designed individuals
01:26 to enjoy this meeting.
01:28 In the video they will post on YouTube, "Bendeland, Estromae, you are a singer and you drive
01:36 in Fiat 500, what does that mean?
01:39 Then to insist, do not tell me that you have no money to pay you a bad cash?
01:43 You make your big star on TV and you eat tabouleh in your car.
01:47 Go ahead then we dance.
01:51 The future husband of Coralie Barbier kindly refuses but if he is too late, the evil is
01:56 done.
01:57 Stromae was filmed eating his tabouleh in his Fiat 500 and the video quickly went
02:04 buzz.
02:05 Without knowing it, these two individuals have just put at risk the return of the singer
02:12 who had not planned to make him talk like that.
02:15 Before the release of "Racine au Carré", Stromae decides to post two lessons, these
02:22 emblematic videos in which he explains how he created his songs with his computer
02:27 and his keyboard.
02:28 After the lesson 23 of "Humain à l'eau", he returns on February 14, 2013, for Valentine's Day,
02:37 with his lesson 24 entitled "All the same".
02:41 Half man, half woman on a gondola in Venice, the singer thinks this video will make him
02:48 talk again but the facts are not at the rendezvous.
02:50 Damien Régnier, his project manager at Universal at that time, remembers to our
02:59 Parisian brothers, "no one talks about these two videos, they don't stop nothing
03:03 passed but everyone was talking about the video of the tabouleh.
03:06 The tabouleh effect Damien Régnier nevertheless grasps the great potential of this new album
03:13 to come, now famous for titles like "Papa Ote", "Formidable", "Humain à l'eau"
03:18 or "All the same".
03:21 The hic, Paul was clearly in a position of "outside".
03:27 He himself knew he had work to do, the project manager recalls.
03:32 The video of the tabouleh continues to gain views while that of Stromae barely fed.
03:39 To get out of this gear, the singer then decides to take inspiration from the video
03:47 of the tabouleh to mark the spirits again.
03:49 He decides to throw himself into a hidden camera and play a drunk man on Place Louise,
03:58 in the heart of Brussels, at 8 am.
04:00 "Si esti" which will give us the clip of "Formidable".
04:07 Passers-by are indifferent and the police intervene even quickly.
04:10 Stromae confies to the Parisian, "I feared a trouble but at that time, people have
04:18 other things to think about.
04:20 In fact, I was mostly confronted with the indifference of the passers-by.
04:26 I do not blame them.
04:31 I would have been the same.
04:33 But I had to get out of the character for a few minutes with the police.
04:37 " They come to him for the first time, then a second to embark him.
04:43 He is forced to explain the supercherry to them in the hope of not ruining this attempt
04:51 to reproduce the tabouleh effect.
04:53 The artist hopes that passers-by will film the scene and then post the video on YouTube
05:00 but it is nothing.
05:01 The Belgians, with the elegance that characterizes them, do not post anything.
05:11 So, I can now say it, we do it ourselves.
05:18 We got images and I asked my brother-in-law, who had a YouTube channel with 60,000 subscribers,
05:25 to post them and identify websites that had talked about the video of the tabouleh,
05:30 as told by Damien Régnier.
05:33 He sings great on the set of the show tonight or never, on France 3, in the same spirit
05:39 as that of his video.
05:41 Bingo.
05:42 A few days later, the clip comes out and we discover that it was, in reality, only
05:50 comedy and that Stromae was not really drunk.
05:52 His video generates millions of views and here it is, his buzz is in demand.
05:58 The album "Racine Carrée", which is turning 10 this year, is launched.
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