00:00 Apple is unveiling the new iPhone 15 and its new products to fight carbon emissions.
00:11 We will discuss the details of these new releases that were announced at the annual Apple conference.
00:18 As we know, Apple has put a plan for 2030 to reach carbon neutrality.
00:25 Therefore, smart watches that work completely on clean energy.
00:32 We noticed that the new Apple Watch Series 9 will reduce carbon emissions by more than 75%.
00:44 Also, with the announcement of the iPhone 15, there were some new features,
00:49 in addition to the A17 chips, which work on battery life and the right time to charge the batteries.
01:03 These steps help achieve clean energy.
01:07 One of the most prominent features is the decision of the European Union to rely on Type-C charging.
01:20 This is different from what was relied on for the Lightning port.
01:27 Therefore, there was a new feature that was introduced in the new iPhone 15, which is the help feature on the road.
01:38 This is the link that Apple relies on this time on infrastructure.
01:43 This provides a service to the consumer this time in the absence of balance in these services.
01:51 Also, for the innovative process of satellites, in case they face any problems related to the network.
02:01 As for the effects that we saw this time on the references to Apple Watch Series 9 and the reaction of the event in this session on September 12,
02:10 we notice that there were 1.7% references in this session.
02:15 During this year, there were also clear increases in Apple's stock movements during July.
02:22 This is what we saw on a number of tech stocks in the US markets.
02:26 But the market value losses, if we talk about them in the session on September 12, we find that they are close to $48 billion.
02:35 As for July 31, the market losses will be more than $300 billion.
02:43 But we stand by the main reasons that led to the decline in Apple's share during the trading session yesterday.
02:50 First, there is a lack of increase in prices related to the iPhone 15 devices due to the global decline in the smart phone sector.
02:59 And there is also the competition, which is still the main factor, and Huawei this time, which is raising its targets for the delivery of the Mate 60 device in the second half of this year.
03:10 And so, with a 20% increase, the Chinese competition is still the one that is the most important in the smart phone market.
03:19 The most prominent developments that we heard recently were the decision taken by the Chinese government to ban the use of iPhone devices by government employees.
03:28 It was postponed for several consecutive sessions after this decision was made.
03:33 Why? First, because China is the third largest market for Apple and also the fifth largest market for Apple devices.
03:44 But there were also a number of agreements that were drawn up between Apple and Qualcomm this time to provide Apple with a 5G modem, and so on until 2026.
03:56 So these were the most prominent developments and what Apple announced about the iPhone 15 in its annual conference.
04:03 Senawee.
