00:00Financial literacy is an essential part of athletic development and with women's sports
00:05breaking records, pay equity in sport is under constant scrutiny. PopSugar reports there is
00:11more money available to young women athletes than ever before, with a knock-on effect from
00:16policy changes made in 2021 to name, image and likeness opportunities. However, when it comes
00:22to personal finances, they need a coach and guidance in the financial and investment world.
00:28Sports entrepreneur Danny Corton-Raid explains, effective leveraging of NIL requires guidance
00:34in branding, marketing and financial management, areas where mentorship and professional advice
00:39are crucial. An area often overlooked in sport is the financial security generated from social media.
00:46As a college athlete, managing your social media might not seem like a huge priority,
00:51but these days personal branding is crucial.
