00:00The world's number one Scotch whisky brand, Johnny Walker, has just launched its latest bottle,
00:04a limited edition blue label ice chalet in collaboration with luxury ski wear and lifestyle
00:09brand Perfect Moment. We visited Johnny Walker Princess Street, which was transformed into the
00:14world of apres-ski, for the launch. Created by master blender Emma Walker, the spirit starts
00:19with tasting notes of cinnamon-spiced apple before evolving to warm cloves and spices,
00:24finishing with subtle hints of alpine smoke. Aside from its divine taste, what makes the
00:28production process of this bottle so special is that only 1 in 10,000 casks meet the requirements
00:34to go into the blend. It is not an easy task to achieve the complex flavour mix that creates its
00:39crucial rich depth. The idea of Johnny Walker Blue Label Ice Chalet is to capture the essence
00:44of the luxury apres-ski experience and is inspired by Blue Hour, when skiing for the day completes
00:51and turns to socialising. The Princess Street venue has transformed into a ski resort in
00:56celebration of the launch, with a number of ski-themed installations and specially
01:01created ice chalet tasting experiences available.
