00:00Christmas is in the air now in a big mall in North EDSA because it has lit the giant Christmas tree along with the launch of Elfdale, Santa's Magical Land.
00:22There's going to be a lot of interactive things here as you can see there are a lot of photo opportunities here at the tree and on the sides we do have some LED installations that are also very interactive, very Instagramable and something that the whole family will enjoy.
00:46Christmas is said to be the longest and most anticipated celebration of the whole year.
00:52That's why the preparation for this is really filled with a festive spirit so that Christmas can be brought to the public where it will bring smiles and ease their sadness.
01:04We start planning as early as March so that we will be able to prepare and basically make everybody a very enjoyable, a very magical Christmas season and you know the Philippines has one of the longest if not the longest Christmas season starting actually in September and now we are going to launch all our Christmas trees in our 87 malls nationwide.
01:32Although the day is tiring due to the work and the traffic jam, it is still true that the colorful design still gives joy and smiles.
01:45And that is the essence of Christmas, to bring joy to the little things and to bring smiles to the people.
