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  • 5 years ago
“Your current hold time is…” The voice behind your YouTube ads, the person keeping you on hold for five minutes, this is the woman you love to hate.

: Tanya Nambiar
Transcript
00:00I knew the voice is my power and the microphone is my weapon.
00:03This can be your next meal.
00:05Urban Company Salon Prices.
00:07Yahoo!
00:08Now, adjust fragrance as you like.
00:11Do you recognize that voice?
00:13That is me.
00:27Press 1 for English, 2 for Hindi.
00:30Aaaaaaah!
00:41I started my band and I quickly noticed that it's a very seasonal industry.
00:44This lady sounded like she was held at gunpoint and asked to say that.
01:06I felt I could do justice to that and I knew how to play around with my voice.
01:11So basically, I knew the voice is my power and the microphone is my weapon, so...
01:15Getting paid to talk, that sounds great to me.
01:41They say, you know, the client doesn't know what they want, so you have to present them
02:03a lot of options.
02:04We want a bold, sexy type, but not too sexy.
02:09Like, a little sexy, but not overly sexy.
02:13Everybody was taking advantage of social media and digital ads, you know, saying that we
02:20are safe and you can order from us and we are open and this and that.
02:28Most people think that, oh, it's so easy, you know, if I have a good voice, I can be
02:32a voiceover artist.
02:33It's not.
02:34It's voice acting.
02:36You have to learn to emote.
02:37You also see this huge rise of startups and new companies coming up and everybody wants
02:43to do ads.
02:44Everybody wants to grab those eyeballs and do something fun and interesting.
02:48And so we have a lot of work for voiceover artists.
02:50Your current hold time is five minutes.

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