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For an ethereal experience for art-connoisseurs and amateur art-lovers alike, the Theatre of Digital Art (ToDA) is a must visit in Dubai. Taking advantage of digital innovation, art masterpieces come to life in this space located in Souk Madinat Jumeirah.

While the focus is on enjoying art in this new way, ToDA also has something for everyone when it comes to activities. From live musical nights and yoga classes to masterclasses for adults and kids’ activities, ToDA has something for every age and interest. The space is also open for private events.

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00:00Toda, for now, combines different forms of art.
00:29For example, we have music performances and a theatre place here, and at the same time,
00:37each day we show various digital content, because we have this high-tech technology
00:43here, and plus we have VR technology, so actually we are able to show lots of different forms
00:51of content.
00:52Plus, we're having some educational programs during the day, we have workshops for adults
00:57and for kids, and we're planning to develop this too.
01:02So actually Toda is unique because it is immersive.
01:08You are surrounded by art, and also there is this 3D sound effect, so you can listen
01:17to art, you can see art, if you want you can come and touch the screens, so you can touch
01:22it in a way.
01:24If you buy art as an NFT, you can buy art, you can bring it to your home, you can show
01:31it to people, you can make it part of your home design, probably in that way.
01:39If you experience art in a VR form, so you find yourself in a painting, and you can look
01:45around, you can move there, you can touch, try to touch a person who is standing in front
01:53of you, for example this Munch's cream painting, you can actually come and see it from different
02:01sides.
02:02I think this is unique and this is very interesting.
02:06As far as all the cultural institutions in the world, and even theatres now, are including
02:12education programs, we are also planning on creating more workshops for kids and for adults,
02:19and plus for the 50th anniversary of UIA, National Day, we are planning to run the new
02:26content about the history of Dubai, evolving in the past five decades.
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