00:00I quit UPSC examination to sell chai.
00:21Who doesn't like a red light?
00:23Who doesn't like Jalwa and Rasukh?
00:26I wanted to be an entrepreneur
00:29and an IAS officer too.
00:45Just booked a ticket and
00:48picked up all my stuff, didn't think much
00:50and came straight to Indore.
00:52What?
00:53It's hot.
00:58Chai is the highest consumable beverages on
01:00planet earth after water.
01:01So we knew it was a potential market.
01:03We started with chai.
01:04We chose chai.
01:14There were so many students.
01:16We knew we could target students well.
01:18We were students then.
01:21They wanted to know where we wanted to sit
01:24and what vibe we wanted to match.
01:29Chai was our favourite.
01:31We kept sutta because it was catchy.
01:34We didn't have sutta or alcohol.
01:36People used to drink chai.
01:46We used to run out of tea.
01:52We used to run out of tea.
01:58Our first marketing strategy was
02:00to open near the girls hostel.
02:02Because girls would come
02:04and boys would come.
02:06We wanted to get people to recall
02:08chai and sutta.
02:10We used to talk to each other
02:12in the crowd.
02:14We used to say chai and sutta
02:16are popular.
02:17We called our friends there.
02:19We used to give them chai for free.
02:21People used to wonder
02:23what we were selling.
02:29We used to give them coolers.
02:31We used to give them a place to sit.
02:34Good music, good staff,
02:36well-dressed, hygiene.
02:38We started with 7 rupees
02:39and gave so much for chai.
02:49Chai is the basic necessity.
02:51The price of chai should not
02:53be more than 10 rupees.
03:03Most of the people who work with us
03:05in the outlets
03:07are either orphan, disabled
03:08or very economically poor.
03:10In the third or fourth shop,
03:12my father found out about the business.
03:14I told my father that I am a relative.
03:16He was jealous.
03:17He said,
03:18your son is selling chai
03:20to study.
03:40Okay, start it right now, bhaago, ghero chalega, comment mistakes, agar mistakes ho rahi hain
04:04chalega na koi dikhat nahi hain.
04:10Okay, start it right now, bhaago, ghero chalega, comment mistakes, agar mistakes ho rahi hain.
