- 1 year ago
MrBeast strategies of being the best YouTuber
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00:00videos are better than they are honestly and they tell them jimmy tell them they do that and they
00:06have horrible friend groups because you really are like the type of youtubers you hang around
00:09it's getting people with the right youtuber friend group that aren't pussies and will actually tell
00:13them when their content's bad and like actually roast it and and help them get better in a nice
00:18positive way basically what i did was i somehow found these other like four lunatics three of us
00:22were college dropouts one was a high school dropout and one i don't know he just like quit his job
00:26we're all super small youtubers and we basically talked every day for a thousand days in a row
00:31and did nothing but just like hyper study like what makes a good video what makes a good thumbnail
00:36what what's good pacing like how to go viral we would just get on skype every morning and like
00:40some days like i'd get on skype at 7 a.m and i'd be in the call until like 10 p.m and then i'd go to
00:45bed i'd wake up and i'd do it again we'd do things like take a thousand thumbnails and see if like
00:48there's a correlation to the brightness of the thumbnail to how many views it got imagine a
00:52world where it's just you working solo and you work 12 hours a day every day for like a year
00:57and you're just grinding you make a mistake you learn from it you grind you make make you learn
01:01from it and you do that for like a year and imagine a different world where you have four friends who
01:06are also equally grinding in something similar friend number one makes a mistake on friday he
01:10teaches the other four people friend number two makes a mistake the next week teaches everyone
01:13and then like you're all learning from each other's mistakes you're all constantly studying 24 7 and
01:18downloading each other like after a year you're like two years ahead of the guy who's just solo
01:23do you frequently go that far out of your way to capture the thumbnail yeah i mean of course
01:27everyone should if people don't click they don't watch so you want to give them something to click
01:33something a lot of people forget is like unsuggested on phones thumbnails are really
01:36fucking small so like people are editing thumbnails full blown on their computer and when you shrink it
01:41down you can't see we try to all around be above the rest anyone can clickbait but do you actually
01:47like deliver on it we say we put 100 million orbeez in the backyard we put 100 million orbeez in the
01:52backyard your title and thumbnail set expectations like what you're saying is like i like bananas and
01:57what you need is bananas are the best goddamn food on the planet like that's the type of opinion you
02:02need like you need something like how to get 100 million views on youtube or not even that that's not
02:08strong enough you need something that makes people go what the what the did he say in that video
02:13what the i need to know at the very beginning of the video to minimize drop off you want to
02:17assure them that those expectations are being met if you're putting a million orbeez in a pool don't
02:22start the video with you shopping for you know your mom's birthday present at the beginning of the
02:27video just say this is 100 million orbeez we're gonna fill this pool in this entire backyard with
02:33them match the expectations and then you want to exceed them so you want to assure people that what they
02:38clicked on it's what they're getting and then blow their mind and be like but you're also getting
02:42even more anytime you say the word algorithm just replace it with audience the algorithm didn't like
02:46that video no the audience didn't like that video if i wasn't retaining a viewer just would it make
02:50sense for you to promote it why would you promote a 10 minute video that people watch an average a
02:53minute and a half i mean every video even the stupid ones i learned something you know that's
02:57something i try to make a very big point of is like no matter how bad we mess up like we sometimes
03:02have videos that have horrible retention it's just like as long as you learn from it it's not the end of the
03:06world every youtuber says it's like no one will ever be able to replicate my style it's i gotta edit
03:11it but newsflash someone can it's actually not as difficult as you think it was good that i got a
03:16really strong foundation on how youtube works and how the style of videos i wanted and everything
03:20before i scaled up the team if that makes any sense i want to make sure that's clear because i've seen
03:24people try to build the team without foundation and knowing how to do well i know that if we film this
03:29video it will do well just because i've spent a decade of my life hyper obsessing over youtube and i have a
03:34pulse on it but if you didn't have that then you wouldn't know like you wouldn't be able to spend
03:38four million dollars on a squid game because you might lose two million bucks and then you can't
03:42pay your people but of course yeah if i didn't have these people i couldn't do half the stuff i do
03:46the last like eight or nine years like every dollar i've made i just spent it the next month in content
03:50and i just did that every single month and it just kept getting bigger and bigger and here we are
03:55since i was 13 there probably hasn't been a single hour that's gone by that i've been awake right
03:59haven't thought about youtube like i'm just focused on making the best videos possible period i don't
04:04care about making money i don't care about time i don't care about anything i just want to make
04:07the best videos on the planet literally all the algorithm does is reflect what the people want
04:12280 and if you deny that you just make terrible videos that are trying to find a scapegoat we do
04:18our videos in other languages as well if you google it it's like only whatever less than 10% of the
04:22world speaks english so 90% of the world can't even enjoy your content and when i realized that i was
04:27like wait a minute 90% of the world can't even watch this stuff like we just started doing this like
04:32six months ago and it's crazy like how viral some of these videos have 51 million in spanish the guy
04:38who does my dubs is the same guy who dubs spider-man we managed to convince them so a lot of those
04:43comments are like why does he sound like spider-man or is mr b spider-man to me what's important is
04:48click-through rate getting people click on your video and then average view duration average view
04:52percentage or just relative retention and you know having them watch it a lot of creators think
04:57click-through rate is just like the title and thumbnail and did they click it but a lot of it too
05:01is did they enjoy your last video because if someone watches a video of yours and they loved
05:05it you can bet the next time you're recommended their chance of clicking is a lot higher you know
05:10sometimes we're filming for three or four days like 10 hours a day you know 30 40 hours of filming
05:14plus months of setup whereas most creators probably film for a couple hours and set up for a day
05:19outside of just filming i mean we brainstorm video ideas i mean relentlessly hours every day by always
05:25doing all those things it just distinctively sets it so far apart that it's basically in my head it's
05:30like why would you not watch it viewers aren't stupid they can tell when you you know half ass
05:35i don't know if i'm allowed to curse a video or if you like really put an effort and like if they
05:40can tell you're putting in a lot of effort and they're going to be more likely to click on future
05:43videos and that type that snowballs and because once you build that trust they get to a point where
05:47it doesn't matter what you upload they just know it's high effort and they just know it's great
05:50and you're they're just conditioned just to watch because you have a good track record and so with
05:54filming it's just like trying to make sure we're doing everything we can and no matter how expensive it is no
05:59matter how much time it takes to make the best video possible a lot of people if they gave away
06:03100 grand they would make a huge deal about it but we're you know sometimes we're just like yeah here's
06:07100 grand like thanks for watching by doing it that way makes it more fun and just more interesting
06:11so i like to keep a little bit of it mysterious because i think that's what people enjoy a lot of
06:16people aren't willing to put in 10 hours days because they don't like what they're doing so it's finding
06:20what they enjoy because it is like a long grind like you're doing this for years not months so if you don't
06:26enjoy it then you're gonna burn out i just had the blessing of finding what i loved at a young
06:30age so like because to get to this level it takes you know a decade most people don't find what they
06:35love to their young 20s so they'd be where i'm at in their 30s i just lucked out and found it when i
06:40was really young living your life chasing like a nicer nicer car and a bigger and bigger box of
06:44living is kind of like a dumb way to go about life i actually funny enough i lived in like a super below
06:49average home and i kind of learned why famous people don't live in uh below average homes because
06:54someone broke in stole everything i own so i had to i had to get a little nicer house for security
06:58reasons but before i was robbed i mean like my place is like a little duplex 700 a month you get
07:03a roommate's 360 split people think just because you go for views means you can't have fun but you can
07:08pull views and you can have fun which is what we purposely try to do if you're not doing something
07:12that's just inherently fun to you you're just quit just give up like you gotta at least semi enjoy what
07:18you're doing or you're gonna quit long before it gets to the point where it brings in money or
07:22whatever else could be driving you so find what you love and then i would just hyper obsessed make
07:28sure no one doing what you're doing is doing it better make sure the videos are as good as possible
07:32you can be motivated by more than one thing i'm motivated because i want to support my mom and my
07:36family i'm motivated because i want to employ my friends and help them i motivate because i want to
07:39help other people i'm motivated because i want to be a youtuber i want to be i mean i feel like that's
07:44another misconception you can have lots of things that drive you absolutely yeah absolutely so i mean
07:48like there's just tons of stuff that drive me and everything drives me to wanting to be a youtuber
07:53so it kind of obsessed over it for the people that are willing to be coachable i i would say like
07:58just education like there is a lot of misinformation out there that like people like live and breathe by
08:03like the weirdest stuff i gotta upload on midnight on wednesdays or my videos don't do well it's like
08:08just dumb stuff like that that just they don't realize how badly they're like handicapping themselves
08:12some minor tips i could give is like somehow you could have a payoff at the end then more people are
08:18going to watch the end just to see what happened whichever one of these 456 people survives the
08:23longest wins 456 grand cut out all dull moments try not to over explain things but camera just sits
08:30on me and i'm just talking for 20 seconds it doesn't hold retention as well as you know maybe
08:34me talking and other footage popping up it's much easier to get 5 million views on one video
08:38than 50 000 views on 100 videos takes way less effort to get 5 million views in one video back then
08:44which i think small youtubers should do is i would reply to every single comment and so
08:48i think a few people caught on that they would always i would always reply and so some people
08:52would just be like i wonder how long it'll take for him to reply so that was a lot of my comments
08:56when i was smaller but at least it kept him coming back in your analytics and most you probably know
08:59this audience retention you can see where people click off just literally go through your last 50
09:05videos write down where everyone clicked off and then just don't do those things again but wait a
09:09minute mr beast what if i don't know how to actually improve my average view duration how do i know where
09:15to start what if i'm just a noob well in order to better retain your viewers it's first helpful to
09:19have a really deep understanding of how they experience youtube to put yourself in their shoes
09:24and in this video i explain five simple steps that will help you do just that check it out