00:00Here are some good recommendations:
00:02Today's theme is
00:04Noisy entry from other industries
00:06Is that Tospo also a new business?
00:09As the business environment changes
00:11New challenges are gaining attention
00:13What is the new business that Tospo has started?
00:19It is no exaggeration to say that gyoza is now a national dish.
00:22They noticed this and entered the market from other industries.
00:27There is a company that has achieved sales of nearly 100 million yen.
00:30Well-known for its highly creative articles
00:35Tokyo Sports Newspaper Company
00:37This is Tokyo Sports'
00:45It's an editing room.
00:47And is it that person?
00:51He is in charge of new businesses such as gyoza.
00:53Sato-san
00:54yes
00:55Koichi Sato, who promotes gyoza in Tokyo Sports
00:59Reporting on UFOs and magicians in Mexico
01:05I've been active as a journalist.
01:082021
01:10The then editor-in-chief personally appointed him to be in charge of gyoza
01:14Frozen food reminiscent of the Tokyo Sports headline
01:20The name is "Tokyo Sports Gyoza" and it is sold mainly online.
01:24In January of this year, I even started producing an izakaya.
01:31A true story that sounds like a lie
01:37Tokyo Sports Gyoza
01:38The taste is
01:40The garlic is quite strong
01:50But as expected, they are particular about
01:52The garlic flavor fills your mouth with its aroma.
01:56Tokyo Sports' specialty
01:58The secret to the punchy flavor is garlic from Aomori Prefecture.
02:05We use three times the usual amount to create a sexy finish.
02:10To begin with, aren't newspapers and gyoza completely different genres?
02:18How did it all start?
02:21At the time, the coronavirus pandemic was a major issue.
02:23Also, people are turning away from newspapers, and the newspaper industry is in a recession.
02:28After all, our company also needs to start some new business.
02:33Developed in collaboration with Yamato Foods, located in Utsunomiya, Tochigi Prefecture, the city famous for its gyoza dumplings.
02:38Tospo Gyoza
02:40Behind this bold idea lies the reality that the magazine was struggling with declining circulation.
02:47It was once said that the more you do, the more you sell.
02:52At its peak in 1995, the circulation was about 2.5 million copies per day.
02:59In recent years, it has fallen to 1.38 million copies.
03:03In the midst of all this, a proposal for a deja vu amendment was made by
03:09Our editor-in-chief and president is
03:14Next time I'll go for food
03:16Suddenly, I had an idea.
03:18But why did he choose gyoza out of all the other foods?
03:26There is a bold inspiration that only Tospo can have.
03:30Similarly, there are companies that have made bold decisions to enter different industries.
03:37Shinkiba was built in 1969 as a lumberyard near the mouth of the Arakawa River.
03:46There is a place that is intense
03:51For some reason, there is a line of people here.
03:54What on earth is going on?
03:57Enoki Lumber Store, a long-established lumber store with over 100 years of history
04:03It was a restaurant that was open on the premises.
04:08The healthy lunch menu has gained popularity.
04:14It is a popular restaurant with long queues.
04:16The daily special for this day is Daisen Chicken Nanban.
04:23This is a special set meal, with even the condiments, such as mayonnaise, being homemade.
04:29I'll enjoy having this
04:31What do you think?
04:32The meat is tender
04:37The sour sauce and tartar sauce go perfectly together.
04:42It's juicy but quite light
04:45To begin with,
04:48This is a lumber store
04:51that's right
04:52Why are you offering this lunch?
04:55The concept is to support the health of people in the Shinkiba and Tatsumi areas.
05:04Kanna Chinone, who runs Umineko Shokudo
05:08The reason why the lumber store opened a restaurant was due to the lunch situation in Shinkiba
05:15There are so many people who are struggling to get food
05:19The president's eating habits are irregular
05:23I want to eat healthy food.
05:29There are few restaurants in Shinkiba that are open for lunch.
05:34This was always a problem for the lumber store.
05:38So, a former chef and employee
05:42When we started providing staff meals for employees,
05:45The taste and nutritional balance are a big hit within the company.
05:51The president decides to open a restaurant in an area with few restaurants.
05:57It quickly became popular
06:00At peak times, sales exceed 100 meals a day.
06:04An unexpected effect on the lumber business
06:09A collaboration between lumber and dining
06:15Please come and eat it.
06:18Dining in a wooden space like this
06:20Can you make something like this?
06:22It often leads to connections with people in their main profession.
06:29And Tospo, who was worried about the number of fermented portions
06:34The food of choice is gyoza
06:36The reason for this is Tospo's strongest killer content.
06:41That's horse racing
06:44Horse racing articles are highly rated for their in-depth coverage and wealth of information.
06:5061% of readers read articles about public sports, including horse racing
06:56So then, President Koji Hiranabe, who was the editorial director at the time,
07:03I had an idea
07:04Speaking of Tospo, it's horse racing
07:06Horse racing is all about beer
07:09Speaking of beer, it's all about gyoza
07:12Tokyo Sports Ariseki City
07:15Speaking of Ariseki City
07:16Among these, horse racing predictions
07:19While watching that
07:21Drink alcohol
07:22And eat snacks
07:23What is that knob?
07:25It's gyoza
07:26It's a completely inspirational world.
07:28Tospo and horse racing
07:32The marriage of beer and gyoza
07:36This idea was well received within Tospo.
07:39I said it was a lie
07:42Can you do it?
07:43Is that how it feels?
07:45I didn't feel like I was properly prepared.
07:49At first I thought it might not work,
07:53The newspaper company is a dumpling company.
07:56No, I wonder how far I can go with this
08:01After all, newspapers are the real deal
08:03I think newspapers should put more effort into selling their products.
08:08Of course, there are some dry opinions too.
08:11That's certainly true, though.
08:13Sato-san actively began selling gyoza.
08:17The punchy flavor of Tospo won the votes.
08:20In January of this year, we opened Tospo Izakaya and Ao no Yama.
08:27Tospo Gyoza opens up new possibilities for businesses from other industries
08:32Now, sales have reached nearly 100 million yen.
08:36The atmosphere inside the car also changed.
08:39Gradually, understanding was gained
08:43It's going to be delicious soon
08:45Maybe it would be better to be a man
08:47A restaurant I know has tospo gyoza on the menu.
08:51In this environment, it is gradually becoming more widespread.
08:54That's how it is.
08:57Tospo also faces unexpected impact on its core business
09:02You're going to do some interviews, right?
09:03Apparently they served gyoza after all.
09:06That's where it comes in.
09:08You could say it's a way to create an opportunity for interviews.
09:10This cut looks good.
09:13This has also shown to be effective.
09:17Tospo is expanding into gyoza.
09:22The look from the horse race was amazing.
09:25It's a two-sword style.
09:26That's right
09:27Tospo also develops other food products.
09:31What really catches your eye is the packaging.
09:35First of all,
09:36These yakitori-flavored potato chips
09:39This is already sold out
09:41Another one is on sale
09:44Tospo fried chicken
09:47It looks delicious
09:49This is both
09:50The packaging, which resembles a Tospo magazine, is impressive.
09:54There are other things too
09:56I'm going to try a variety of foods
09:58That's all for today's recommendation.
09:59Thank you for watching
