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Labubu, the cult-favourite character from Hong Kong's collectable toy brand Pop Mart, has arrived in Seoul in spectacular fashion - sparking a craze in Seongsu-dong, where pop-up Labubu's Suspicious Convenience Store opened this month.

Footage from Tuesday shows dozens of people patiently queuing in front of the brightly decorated store as its entry is limited to only 50 people per hour. Inside, Labubu toys of all colours and sizes can be seen, beaming from shelves amid character-themed interiors.

“It's very cute. All around the world, people like it. And I think lots of famous people also buy Labubu, and it attracts their fans to buy Labubu," said one customer, who was buying Labubu for a company event.

Another visitor travelled across the country to obtain a new treasure for her sharp-toothed collection.

"As I collected them one by one, I got more ambitious and kept buying. Now I've almost completed my Labubu collection," she said.

From September 12 to September 25, the pop-up store will operate exclusively on a reservation basis. All reservations through September 25 were booked out within 10 minutes of going live.

Created by Hong Kong-Dutch artist Kasing Lung, Labubu first appeared in picture books in 2015. The cute monsters are believed to be inspired by forest elves from Nordic mythology.

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Transcript
00:00The
00:03Problems
00:05Too
00:05Bus
00:06Eat
00:08It's
00:10It's
00:11It's
00:14It's
00:15It's
00:18It's
00:22It's
00:24It's
00:26It's
00:26It's
00:27It's
00:29I love you.
00:36Love you is a Chinese brand.
00:39And now we are going to the world to the world.
00:42It's a great魅力.
00:46And we also love love you.
00:59because it's very hard to buy labubu and it's very famous so i bought it for the company
01:12we hold the events that want to send the labubu as a gift to attract our users
01:17it's very cool for me actually i think it's good enough and all around the world
01:31people all like it and i think lots of famous people they also buy labubu and
01:37they attract their fans to buy labubu to follow them
01:55원래는 피규어 같은 걸 좋아하다가 지나다니다 보니까 이제 판마트라는 걸 알게 됐고요
02:02그다음에 이제 들어가서 보니까 labubu 라는 인형을 보게 돼서
02:07어 이거 너무 귀엽다 해서 가방에 다르려고 봤더니 계속 풍절이더라고요
02:11그래서 전국에 있는 판마트를 검색하다가 전국에 있는 판마트를 다 돌아다녔어요
02:32하나씩 얻다 보니까 이제 욕심이 자꾸 생겨서 이제 여기저기 계속 돌아다니면서
02:39팝업이 열릴 때마다 계속 돌아다니고 있고요
02:42지금은 이제 여기에 없는 게 없을 정도로 지금 다 모으고 있고
02:47또 이제는 다른 피규어에 빠져가지고 crybaby나 labubu 그 다음에 하치푸푸
02:54멀리 지금 다 모으고 있어요
03:24첫 번째는 이게 진짜 lynching에요
03:26이제가 이렇게 빠져줘서 이러버렸어요
03:29sav실수도가 갑자기 흐름이 여기서 hmmm
03:31그 방에서 빅한 땅에 원하는 거고 있어요
03:34빅한 땅에 원하는 거고 있어요
03:36빅한 땅에 원하는 거고 で 주신 피규어
03:38소년단에 원하는 거고
03:40호로록은 두 개인이 된 프랑스
03:41자문에 원하는 거고
03:42자유가 없었으면 안 되는 거야
03:43inä 붙은 약속에 원하는 거고
03:45Please 든 다 нат�에 원하는 거고
03:47이제 다 이동하는 거고
03:51이제 이제 펑�에 원하는 거고

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