00:00Social media is reacting to Monday's announcement that ABC will reinstate Jimmy Kimmel live
00:05after a six day suspension following comments the late night host made about Charlie Kirk's
00:11assassination. The decision was announced Tuesday in a statement they said it is a decision we made
00:20because we felt some of the comments were ill-timed and thus insensitive announcing that
00:25after days of thoughtful conversations with Kimmel they decided to reinstate the show.
00:31Many users are celebrating the move echoing the same sentiment as one user puts it he better not
00:36apologize because he did nothing wrong. Governor Gavin Newsom who initially criticized the suspension
00:42wrote Monday thank you to everyone but Brendan Carr from the FCC this is a win for free speech
00:48everywhere. Ed Krasenstein who helped signal the boycott of Disney reposted the news writing
00:55the protests and boycotts worked. It's unclear whether boycotts actually played a role here
01:00so far no figures have been released on possible losses. Cohen Powell's a distinguished professor
01:07of marketing at Northeastern University told Straight Arrow News research shows boycotts are seldom
01:12effective. People are very often feel it's the one thing they can do and they can control
01:17so even if it's not very effective if it even if it doesn't kind of get the organization that you're
01:24targeting to do what you want them to do a lot of people feel it's just out of principle something
01:29that they should do anyway even if it's not immediately effective. Powell's also noted that even
01:34when a company reverse his course as Disney did it can still leave a bad taste for consumers as one
01:41ex-user wrote in response to the reinstatement great should never have been pulled off the air not giving
01:47ABC Disney one dime of my money. Others say Disney only reinstated Kimmel because of public pressure
01:55and want the boycott to continue. Some conservative aligned accounts called the move a disgrace
02:00and even a PR stunt. Leading up to the reinstatement not only were people boycotting and protesting
02:07the ACLU released a letter signed by more than 400 celebrities including Meryl Streep, Selena Gomez
02:14and Lin-Manuel Miranda pushing back against government threats to freedom of speech.
02:20ABC News Studios also canceled a red carpet premiere of Lilith Fair building a mystery the untold story.
02:27No reason was given but it came amid increased scrutiny of the company.
02:32Nextstar and Sinclair were among broadcasters that pre-empted Kimmel's show after his remarks.
02:37It remains unclear if they will now restore it to their schedules.
02:41We reached out to both companies but did not receive a response by deadline.
02:46For more on this story head over to san.com or download our mobile app.
02:50I'm Kennedy Felton with Straight Arrow News.
