00:00I video podcast conquistano l'Italia e Spotify celebra il loro successo con la prima edizione
00:09di Video Podcast Club, evento al Cinema Colosseo di Milano.
00:14Nell'ultimo anno le ore di visione dei video podcast sulla piattaforma sono cresciute di
00:18oltre il 175%, trainate da un audience in aumento dell'80% e da una fruizione sempre
00:25più attiva.
00:26Cresce anche il numero di creator che scelgono il formato video, in aumento del 65%, una
00:33serata speciale che ha portato dal digitale al palco alcuni dei podcast più seguiti, trasformando
00:39lo schermo in un'esperienza dal vivo.
00:56e penso che sia una buona esperienza di portare quello che i nostri usati o ascoltano via
01:02i dispositivi, alla realtà.
01:05Nel mondo dell'AI e della connectività, penso che sia più necessario di venire al mondo
01:10fisico e avere questi tipi di esperienze con i miei amici e anche con i miei creatori favoriti.
01:15Since we launched the functionality of video podcast, we have seen that the numbers keep
01:19growing.
01:20Video consumption has grown more than 170% year on year, and we see that more and more
01:26Italian users are engaging with the functionality, which is great.
01:29Out of the users that actually watch podcasts, 90% of them, they watch the content on the
01:34foreground.
01:35They are actively watching the content and this is like the great testament we can have
01:39or the best best testament we can have that the functionality is actually well received
01:43by the users.
01:45Yeah, we have different kind of creators.
01:47Some of them were already on Spotify.
01:49Some of them actually were producing video before, so for them was very natural embracing
01:53the new functionality.
01:55Some others perhaps they were on Spotify, but they were not producing video and this launch
01:59of the functionality and all the tools that we have launched for them have helped them
02:04to decide to move on into the video world.
02:07And also we have another type of creators that perhaps they were not at all on Spotify
02:11and now thanks to the video functionality they are considering a good platform to connect
02:16with their audiences.
02:17And also let me point out here that Spotify as part of our DNA is also the place for those
02:23creators that perhaps they don't want to jump into the video opportunity, no?
02:27So there are many creators that are still wanting to connect with their audience via audio
02:31only and Spotify is still the platform for them.
02:34Spotify is still the platform for them.
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