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  • 11 months ago
The King Of Color Movie Trailer HD - Plot synopsis: At 96 years old, Lawrence Herbert, known as THE KING OF COLOR, is a visionary whose revolutionary idea to standardize color remains largely unrecognized. Growing up in Depression-era Brooklyn, Herbert entered the print and manufacturing trade during a time when color was a chaotic and subjective experience.

He channeled his unique vision into creating the Pantone Matching System (PMS)—a groundbreaking invention that established a universal language for color, profoundly enhancing artistic expression and commercial production across all industries.

Directed by Patrick Creadon (WORDPLAY, HESBURGH), this compelling documentary features an exclusive interview with Larry himself, offering an intimate glimpse into the mind behind Pantone and his enduring impact on how we perceive and use color today.

In theaters soon!
Transcript
00:01In the 1950s, the color world was a mess.
00:04I was doing color matching, dealing with cosmetic colors.
00:07All kinds of reds for lipstick and nail polishes.
00:10That's really hard stuff.
00:12Designers, ink manufacturers, printers,
00:15all made their own versions of whatever color they needed.
00:19My pitch was simple.
00:21If you stock eight basic colors and black and white
00:24and buy my color book of formulas,
00:26you'll have access to 500 colors at the tip of your fingers.
00:30The genius of the Pantone system was consistency.
00:34And that makes color incredibly valuable.
00:38I had a grand vision of Pantone taking over the world.
00:42But where was I going to get the money?
00:45And then along comes Elsie Williamson and $50,000.
00:49It was a massive investment in me.
00:53It was something I never expected.
00:58Pantone was really taking off.
01:00I flooded the market right away.
01:01Pantone became an international language.
01:05He had a blast.
01:06He took us to Studio 54.
01:08So much fun.
01:09I was having a lot of fun.
01:11I was making money.
01:14The Larry Herbert story is incredibly interesting.
01:17Everything you see and everything you touch has got a Pantone color on it.
01:20Pantone has come as close as is possible to create a shared understanding of color.
01:26It's how we communicate.
01:28It's as strong as the story of inventions that change the world.
01:32He gave the world a new language.
01:37Language of color.
01:38The biggest problem for me is when they come to me and say, who picked that color?
01:46We like it.
01:46And then the person says, oh, it's a terrible color.
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