00:01Every place has their own unique Christmas experience.
00:05But there's no place like New York.
00:09Tree season.
00:10Tree season.
00:11Tree season.
00:12Starts now.
00:13Wish you a Merry Christmas.
00:15We're the five families of Christmas.
00:17We're all frenemies.
00:19We wish you a Merry Christmas.
00:21I've been selling trees in New York for 38 years.
00:23Stupid!
00:24I agree that we're actually successful.
00:26The stakes are pretty high.
00:35It's pretty difficult for anybody to compete with me.
00:37You can't trust anybody in business.
00:39When I play, I play the wick.
00:40We had a vicious tour for it.
00:42We used to pay off the mafia.
00:43There was a competitor murdered.
00:47I had the spot for five years, and I'm not gonna have it.
00:50Keep your friends close, but your enemies closer.
00:53You're in a different world when you're in Tree World.
00:56You have to make all of your money in five weeks.
00:5830 workers are working 24 hours a day.
01:01I hope that it doesn't rain.
01:03Then you're screwed.
01:05There's so many different components that come into play that are out of your control.
01:09You know, it took me getting cancer to realize I should stop and smell the roses a little bit more.
01:14This is our world, Greg.
01:16Ho, ho, ho.
01:17It all comes down to nothing at the end.
01:19You know, she might as well be happy.
01:20To me, a Christmas tree is a symbol of happiness.
01:23It's powerful, especially here.
01:27It's not just a business.
01:29It's a family.
01:30It's like nothing else.
01:31Being part of these wonderful moments of people's lives.
01:34Giving people all this joy.
01:35Ho, ho, ho!
01:36Merry Christmas!
01:38Our company model is...
01:40Sell the f***ing tree!
01:42Ho, ho!
01:43Merry Christmas!
01:44It's Lonely Tree tr
