00:00Bonjour, bonjour, bonjour.
00:04Bonjour, bonjour.
00:05Please welcome Jeremy Zimmer,
00:09qui est le chef de l'UTA,
00:12et l'UTA est le propriétaire de Medialink.
00:15Et avec Jeremy,
00:17nous sommes partenariés au CMO Summit,
00:22et c'est très fantastique aujourd'hui.
00:27Jérémie, bienvenue et merci pour votre partenariat.
00:32Peut-être que vous pouvez dire quelques mots.
00:34Merci, Maurice.
00:36C'est génial d'être ici,
00:37et l'UTA et Medialink sont très heureux de partager avec vous
00:41et Vivitech sur le CMO Summit.
00:44Je veux remercier mes collègues et mes collègues
00:48pour tout le travail qu'ils ont fait en préparant le Summit,
00:51et je veux dire que nous sommes très heureux de participer ici
00:55dans le programme de l'UTA,
00:59et nous sommes aussi heureux de participer à la discussion
01:02sur l'A.I. et les autres facteurs
01:04qui sont vraiment impactés
01:05la créativité, l'entertainment,
01:07et la façon dont les brands connect avec le monde.
01:10Donc, merci beaucoup pour l'opportunité.
01:12Donc, vous avez dit l'A.I.
01:13Oui, j'ai dit l'A.I.
01:16Je sais que c'est quelque chose que j'ai dit.
01:18Oui, c'est quelque chose que j'ai dit.
01:24J'ai dit l'A.I.
01:25Je suis désolée que tout le monde en Hollywood
01:26est en train de parler.
01:27J'ai vu la news de Scarlett Johansson
01:30et ses commentaires sur l'A.I.
01:33Nous sommes tous très concernés
01:37mais très heureux de trouver
01:39sur ce travail de créativité,
01:43comment il peut parler à l'artiste de l'artiste,
01:45comment il peut aider à réduire
01:47le prix de production
01:49pour trouver plus d'argent
01:51pour l'avion de si on en train de créer.
01:53Mais nous sommes aussi concernés
01:55sur l'unintention de conséquences
01:57et en comment elle va permettre
02:03d'être stolen.
02:04Et donc, c'est un gros concern
02:06de l'artiste.
02:08Jérémy, je sais que tout le monde connaît tout le monde sur UTA.
02:15Je ne suis pas sûr que tout le monde connaît exactement ce que UTA est allé.
02:21Et je pense que c'est bon si vous pouviez faire une 30 seconde commercial sur ce que UTA est
02:30allé,
02:31ce genre de service vous êtes vendre, ce genre de artistes que nous sommes représentés.
02:3730 secondes, well I actually have a 45 minute presentation and slide rule prepared.
02:42We're going to put it up on the screen, but in 30 seconds I'll say that UTA is a full
02:47service talent agency
02:49representing athletes, musicians, writers, directors, producers, creators.
02:56We've done a number of acquisitions over the last several years.
03:00My colleague Johnny Geller, who runs Curtis Brown, the oldest and most prestigious literary agency in the world we acquired.
03:10And really we're here, we represent everybody from Lebron James to Post Malone to Harlan Coben, who you'll all be
03:18meeting today.
03:18You know, it's really there, it's all about creating opportunities for clients, representing and serving artists, and helping us figure
03:28out what's next so that our artists will have the opportunity to participate in whatever comes along.
03:34So you mentioned Harlan Coben, and I think he's a giant, he's really a giant, and most of the time
03:45when he's releasing a book or when he's releasing a new series, it's number one on the planet.
03:53Including number one today, his new book, Think Twice, just achieved the number one slot on the New York Times
03:59bestseller list.
04:00I think he's published 39 books, many of them have been number one bestsellers.
04:06And as interestingly, or the two are working together, his television shows and movies are frequently number one, and I
04:15think the most viewed on Netflix of any authors, and some of the most viewed programming around the world.
04:21And you will have a conversation with him regarding AI, and the fear.
04:27Well, he's going to want to talk about creativity, and his process, and his journey, and he will certainly mention
04:34AI, but he's probably not as much of an expert on AI as Maurice.
04:39Oh, he's a creator, and the creators know much more than anyone else.
04:47Now, what I would like to say is that thanks to Jeremy, and thanks to the MediaLink team, you will
04:55have a fantastic morning with a lot of conversation, intervention, and discussions around marketing,
05:07how marketing can be fueled by AI, and what can be brought to the party in terms of innovation and
05:17new ways of working together with great speakers.
05:21And I would like, again, to thank you very warmly.
05:25And without further ado, we will leave the floor to the next panel.
05:30Thank you very much.
05:31Thank you.
05:31Have a great day today, everybody.
05:33Yes, you will have a great day.
05:35I'm not worried about that.
05:37You will see.
