00:00However, it wasn't until 2011 that things really started to take off.
00:05You see, in 2011, they partnered up with a popular boy band from South Korea called Super Junior.
00:11This partnership helped them reach a wider audience and gain more popularity.
00:16Then in 2013, they signed on another popular Korean singer named Jessica Young.
00:22This was a huge deal because it helped them enter the U.S. market.
00:26You see, Jessica Young was a huge star in America.
00:29She was one of the main reasons why their U.S. sales skyrocketed.
00:33But none of this would have been possible if it wasn't for one man.
00:37You see, behind every great company is a great leader, and behind Oppo is a man by the name of
00:43Tony Chun.
00:44Tony joined Oppo back in 2001, and by 2013, he became the CEO of Oppo.
00:50When he took over, he implemented a strategy that no other company was using.
00:55Instead of competing with the likes of Samsung and Apple head-on,
00:59he decided to focus on emerging markets.
01:01He knew that these markets had a lot of potential and he wanted to capitalize on it.
01:06This led him to invest heavily in research and development.
01:10He hired the best engineers and gave them one simple task, make the best smartphone possible.
01:15He wanted to create a device that would stand out from the competition and appeal to the masses.
01:20This brings us to one of Oppo's most successful products ever, the Oppo Find 7.
01:27Now this phone wasn't anything special on the outside, but on the inside, it packed a punch.
01:33It had a 50 megapixel camera, which was unheard of back then.
01:37It also had the latest processor and a sleek user interface.
01:41All of this made it the perfect package.
01:44But what really made it special was the price.
01:47There was a lot of those two banks.
