- 5 months ago
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00:00I'm Anthony, founder of Alston Labs, and in this video, I'm gonna show you how we can generate an
00:04additional $40,000 to $250,000 in new email revenue for your brand within 60 days, or you
00:10don't pay a single time. If you're running an e-commerce brand, there's a good sense you're
00:13leaving serious money on the table right now, and it has nothing to do with your ads, your product,
00:17or your traffic. It's what happens after someone lands on your site. Most people who visit your
00:21site aren't ready to buy in that moment, and without a system to bring them back, you're not
00:24just missing sales, you're losing real money. Every month, it doesn't get fixed, the loss gets bigger.
00:29So, we fix that for you. We build a complete back-end email system that generates revenue
00:3324-7, fully managed, completely done for you. We handle all the strategy, all the designs,
00:38all the copy. You never have to figure out what strategy to run, what emails to send,
00:43or lean on discount every time you need a quick sell. We take care of everything.
00:46But before I show you how it works and the system we use, let me show you some real results
00:51we've
00:51gotten for clients using the same exact system I'm about to walk you through. As you can see here,
00:55before they started working with us, the brand was doing $29,000 a month, which was 18% of the
01:00total revenue coming from email. And after they started working with us, once we started implementing
01:05our system, the revenue increased from $29,000 in a month to $121,000 in a single month. That's an
01:11additional $92,000 in incremental revenue in a single month. That's one brand. Here's another.
01:17We helped this brand generate $240,000 in email revenue in just four months. Before they started
01:22working with us, they did not have proper email system and were losing easy sales. After they
01:27started working with us, and once we implemented our system, it resulted in $133,000 from automated
01:32flows alone. That's revenue on autopilot. Here's another one. This brand was doing over $352,000
01:38in total revenue in a single month. And we helped them generate nearly $85,000 of that from email and
01:44SMS. Nearly a quarter of their entire store sales. And it's growing fast, up 68% over the previous period.
01:50And these are just a few more results from clients we've worked with. I won't walk you through every
01:54results individually. They all come from the same system I'm about to show you. So why does email
01:59matter more for your brand now than ever before? Those results I showed you, here's what most people
02:03miss about them. It's just not a number on the dashboard. With the right backend email system, what
02:08you're really doing is you're getting more returning customers, you're increasing lifetime value of
02:12every buyer, you're driving more repeat purchases. And when its customer is worth more to you, you can
02:17afford to spend more to acquire them than your competitor ever could. Which means you can scale
02:21your ads harder while they're stuck playing it safe. So it's not just more revenue, it's more
02:26profit. And at the end of the day, that's the only matrix that actually matters. Profit. So here's
02:31the thing. The cost to acquire a customer through ads has never been higher. It's harder and more
02:35expensive than it's ever been. And if you're trying to run ads profitably without a backend system in
02:39place, you're fighting a hard battle. Having a good product isn't enough anymore. The brand
02:43consistently winning right now aren't the ones with just the best product, they're the ones with the
02:47best backend system that captures the traffic hitting their site, gets it into their email
02:51list and nurses those people until they're ready to buy. That's exactly what we built. A backend
02:55system with proven strategies so you stop losing sales. And so every customer is worth more to you,
03:01which lets you afford to spend more acquiring them than your competitors can. Here's the trap most
03:05brands are stuck in. They're on a hamster wheel. Spend on ads to get a customer, then spend again to
03:10get the
03:10next one. And it only works as long as you keep acquiring them at a profit, which keeps getting
03:15harder. Here's what makes that trap so expensive. The vast majority of people who land on your site
03:19aren't ready to buy in that moment. They're interested, but it's not the right time for
03:23them to buy. And with no system to capture their email and convert them later, that traffic you
03:28already paid for just leaves and never comes back. That's not a small leak. Depending on your volume,
03:32that's tens of thousands of dollars walking out the door every single month. And over a year,
03:36that can add up to six or even seven figures in revenue you never collected. So the email
03:40was never the problem. It never has been. The problem is whether you have a proper email
03:44system in place. And when you do, when it's done the right way, email becomes a 24-7 sales engine.
03:50It generates revenue while you sleep. It builds trust. It keeps your brand in front of the customer
03:54after the first click. And here's what makes email different from everything else. TikTok,
03:58Instagram, paid ads. Every social platform depends on an algorithm, deciding whether your brand even
04:03gets seen or not. Email is the only channel you actually own. You decide when you show up in front
04:07of
04:07the customer who are already interested in your product. You just need the system that turns
04:11their interest into revenue instead of letting them slip away. And that's exactly what we do.
04:15We build that system for you. So how does our backend system actually work? We run a proven
04:19three-step system across every brand we work with. And it's what turns email into one of their highest
04:24revenue channels. Pillar 1. List growth. Like I said, most of the traffic hitting your site isn't ready
04:29to buy right then. So the first job is simple. Capture as many of those visitors as we can before
04:34they
04:34leave. We build a pop-up and sign-up system based on what's actually working in the market right now.
04:38Not the one from three years ago. The more people we get onto the list, the more people we can
04:42nurture
04:43and convert them into buyers down the line. This is the top of the whole system. Everything else fits
04:47off of it. Pillar 2. Automated flows. This is where the revenue compounds in autopilot. We build every
04:52flow across entire customer's journey. From the second someone joins your list, to their first purchase,
04:57to their second and beyond. Each one has its own message built for that exact moment. That means
05:02welcome flow, abandoned checkout, abandoned cart, browse and site abandonment, post process, win
05:07back, VIP, and re-engagement flows. Together they do two things. Turn non-buyers into first-time buyers
05:12and turn first-time buyers into repeat customers. And once they're built, they run 24-7, generating
05:16revenue whether you're working or not. Pillar 3. Weekly campaigns. And here's where most agencies get lazy.
05:22They blast the same email to your entire list and call it a day. We don't. Before we send a
05:26single
05:26campaign, we dig into your brand and figure out how to position its email so your customer feel educated,
05:31nurtured, and sold on you before they ever buy. Then we segment. Engaged, unengaged, first-time buyers,
05:36repeat buyers, VIPs. Every group gets a message built for them. Not one generic email forced on everyone.
05:42That's the difference between emails people delete and emails people buy from. And when all these three pillars
05:47are dialed in and running together, list growth-feeding flows, flows-feeding campaigns, email stops being
05:52an afterthought and it becomes one of the highest revenue, highest profit channels in your entire business.
05:56Now, those three pillars are the engine, but you're probably wondering, okay, so what do I actually
06:01get? What's actually being done for me? So let me show you everything we handle for you. Here's the
06:06full scope of what we take care of your plate. It starts with strategy. We map out your entire email
06:10and SMS plan and then run your entire email channel for you. Top to bottom, it's handled. Then there's
06:16growth and building. We manage your list growth, create and optimize your pop-ups, and build out your
06:20full set of automated flows. That's around 40 emails working behind the scenes to capture and convert.
06:25On the campaign side, we run your campaign calendar, write all the copy, and design every email on
06:30brand so it looks like you, not a generic template. On top of that, we handle list cleaning and
06:34segmentation, deliverability management so your emails actually land in the inbox instead of spam,
06:39and monthly A-B testing to keep improving what's working. And it doesn't stop once it's built.
06:43You get monthly reporting and optimization, constant communication, and ongoing support.
06:48Wouldn't set in and disappear. We're on your account every single day, making it better,
06:51and look for the things we can improve on on a regular basis. So in a nutshell, you don't lift
06:55a finger. Strategy, design, copy, tech, testing, reporting, all of it is done for you. You just
07:01watch the revenue come in. And as you can see, these are some email designs we built for brand
07:06C-Vitality. These are the emails for Chair Blanket. Here's another one for Gentleman's Baird Club,
07:11and here's for another one, ComfyBets. So now you might be wondering, okay, that's a lot of moving
07:15parts. What does this actually look like once we start? So let me walk you through exactly what
07:20happens in your first 60 days of working with us. We break it into three phases. Phase one,
07:24your first 30 days, is foundation and core revenue flows phase. Once onboarding is completed,
07:29we go deep into market research for your brand, and then get your pop-up live on the site. So
07:33we're capturing traffic from day one. Then we build your core moneymaker flow, your welcome flow,
07:37your checkout abandonment flow, and your cart abandonment flow. These are the flows that recover
07:41sales you're currently losing. So they go live first. And we start sending campaigns to segmented
07:46list in this period. This is where the revenue starts moving. Phase two, starting from day 30
07:51to 45, is retention and revenue compounding phase. Now we go deeper. We launch your post-persist series,
07:56your browse and site abandonment flow, and your win-back flow to pull lapsed customer back in.
08:01Your campaign calendar gets locked in, and consistent sending begins in this period. And we also send a
08:05monthly report during this period. And then we move on to phase three, days 45 to 60, is optimization and
08:10full ecosystem phase. This is where it all comes together. Your VIP flows goes live for your best
08:15customers. Replenishment and cross-sell flows start driving repeat processes. And we run a full
08:20A-B testing and optimization pass across your top flows and campaigns to squeeze out every bit of
08:25performance. By the end of this phase, you've got a complete optimized email ecosystem running 24-7.
08:30Now you might be thinking, I could just hire a team in-house and build this myself. And you could
08:34try it.
08:35But here's what it actually takes to run this system properly. You need an email strategist,
08:39a copywriter, a designer, and a Klaviyo technician who actually knows the platform. That's four
08:43separate hires, four salaries, just to get this off the ground. And look at what that costs. A
08:48strategist run you $2,500 a month easily. A copywriter, another $2,000. A designer, $2,000 more. A Klaviyo
08:55technician, at least $1,500. That's $8,000 a month, every month, before any of them have produced a
09:00single result. And that's if you can even find these people this good and get them working together as
09:04a team. With us, every one of those roles is included in your retainer. One team, one cost, fully managed.
09:09And we're all in on the result for you. You get the entire department working on your account day
09:14in and day out. So let me answer some of the questions I get asked the most. First, do I
09:18need
09:18to commit to a long-term contract? No. And this is the big one. Unlike most agencies that lock you
09:23into 6 or 12 months, we work month to month. If you ever feel we're not delivering, you can cancel
09:28monthly retainer anytime. No commitment. We run it this way on purpose. It keeps us accountable to
09:32earning a business every single month, not just a sign-up. Second, will I be assigned to freelancers?
09:36No. A lot of agencies take your money and outsource your work to whoever's cheapest that way. We don't.
09:41We have a dedicated in-house team, copywriters, designers, clayview specialists, and each person
09:46does one thing and does it exceptionally well, instead of zoggling five roles at once. You are
09:50never passed up to a freelancer. Third, how involved do I have to be? Honestly, as little as you want.
09:55This is fully done for you. We handle all the strategy, the copy, the design, the implementation,
09:59all of it. You don't have to lift a finger. That's it. If you want to stay close and have
10:03input,
10:03the door's always open. You can decide the level of your involvement.
10:06And fourth, how long until I see the result? It does vary brand to brand, but generally,
10:10you'll start seeing your email revenue improve within the first 30 days. And by 60 days, that's
10:14when you really see it start to grow. So let's bring it all together. You've seen the results.
10:17You've seen the exact system that produces them. You've seen everything we handle for you. I've
10:21given you all the information so you can make an informed decision. The question now isn't whether
10:25email can become one of your biggest revenue channels. You've watched it happen for brand after
10:29brand. The only question is whether it happens for you. And we know we get results. And we're so
10:34confident in our system that we back it with a guarantee. If we don't add between $40,000
10:38and $250,000 in new email revenue within 60 days, you don't pay. We only win when you win. No
10:44long-term
10:45contracts, no hidden fees, result, or you get your money back. Now, this is not for everyone. We only
10:50take a handful of brands at a time because we go deep on every account and take every client we
10:54work
10:54with seriously. We're a lean team doing focused work to get real results. So if you're an e-commerce brand
10:59doing real revenue, you're tired of losing money to traffic that slips away, and you're serious about
11:03building a predictable back-end email system, then this is for you. So here's the next step. Click the
11:08button below to apply and book your free strategy call. There's no commitment whatsoever. On that
11:12call, we'll go through your current setup in detail and show you exactly where your hidden revenue is
11:17and how it helps. So you can book in a call below and I'm looking forward to speak with you
11:21soon.