After Virgínia announcement, Jacob & Co introduces Nora Fatehi as the brand’s new ambassador

Jacob & Co has announced Nora Fatehi as its newest ambassador, expanding the roster of names connected to the luxury watch and jewelry brand. The news was shared by Jacob Arabo in an Instagram post, shortly after the announcement involving Brazilian celebrity Virgínia.

Known as a performer, actress, singer and self-taught dancer, Nora Fatehi joins the brand with an image associated with glamour, international presence and overcoming barriers. In its statement, Jacob & Co highlighted that it has always supported those who “dare to dream big and break barriers,” saying that Nora represents that spirit.

The announcement stands out because it reinforces the brand’s strategy of connecting with celebrities who have strong popular appeal and a striking visual identity. Nora, who often appears in luxurious productions, impactful looks and high-energy performances, fits naturally into the extravagant universe of Jacob & Co, known for bold, high-value pieces.

For Brazilian audiences, the curious detail is the sequence of announcements involving high-profile names. After Virgínia, the arrival of Nora Fatehi shows how the brand is seeking to expand its presence across different markets and audiences, betting on influencers and artists with millions of followers and strong influence on social media.

Source: Instagram @jacobarabo