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00:02Reformation reported higher annual revenue in its U.S. initial public offering filing,
00:07according to Reuters. The Vernon, California-based women's wear retailer posted revenue of $507.1
00:14million for the year ended December 27, 2025, up from $438.2 million a year earlier.
00:22Net profit fell to $12.6 million from $33 million.
00:27Reformation was founded in 2009 as a vintage clothing boutique in Los Angeles and markets
00:33itself as a sustainable fashion brand. The company sells women's apparel and accessories
00:38through e-commerce and retail stores. About 90% of sales come directly through its direct-to-consumer
00:44channels, with repeat buyers accounting for most revenue. Premira acquired a majority stake in 2019
00:52and will continue to exercise significant influence after the IPO.
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