- 4 months ago
Today, more than ever, the power sits with the people. Consumers aren’t just buying from brands—they’re building relationships with them, and trust is at the center of it all.
As community becomes a bigger part of how brands grow, founders are navigating how to stay aligned with their values while responding to the voices around them—from customers and clients to advisors, investors, and mentors.
This conversation explores what it really means to be a values-led brand today. From both the founder and consumer perspective, we’ll unpack how trust is built, how feedback is navigated, and how brands stay grounded in what they believe while growing with their communities.
Speakers:
Shaniqua Cousins, Shaniqua Cousins World Group
Monique Curry-Mims, Generocity
Carrita Tanner-Cloud, Creativity Justified
Lauren Strayhorn, Notedd
As community becomes a bigger part of how brands grow, founders are navigating how to stay aligned with their values while responding to the voices around them—from customers and clients to advisors, investors, and mentors.
This conversation explores what it really means to be a values-led brand today. From both the founder and consumer perspective, we’ll unpack how trust is built, how feedback is navigated, and how brands stay grounded in what they believe while growing with their communities.
Speakers:
Shaniqua Cousins, Shaniqua Cousins World Group
Monique Curry-Mims, Generocity
Carrita Tanner-Cloud, Creativity Justified
Lauren Strayhorn, Notedd
Category
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FunTranscript
00:00All right, welcome, welcome, welcome Essence Festival.
00:04I am super excited to be here.
00:06For those of you who are in the crowd,
00:08you are officially at the We Love Us stage,
00:11and we are about to kick off a powerful conversation
00:14on what it means to be values-led brand today.
00:19How many of you know that when people are buying
00:22from entrepreneurs and business owners and founders,
00:25they're not just buying a product,
00:27they're buying a piece of the person's mindset
00:29and their values.
00:30So you want to be mindful of the things
00:32that you're supporting, but more importantly,
00:34I want to give you an inside look on what it means
00:37to be a value-led brand in today's society.
00:40Now, I'm excited because more than ever,
00:43power sits with people.
00:45Consumers are not just buying from brands,
00:47they are building relationships with them.
00:50And trust is at the center of it all.
00:53As community becomes a bigger part of how brands grow,
00:56founders are navigating how to stay aligned with their values
01:00while responding to the voices around them.
01:03From customers and clients to advisors, investors, and mentors,
01:07this conversation explores what it means to be a values-led brand today.
01:13From both the founder and the consumer perspective,
01:15we'll unpack how to build trust,
01:18how to handle feedback,
01:20and how to navigate as well as how to keep your brand grounded
01:24and what you believe in while you're growing in your community.
01:28Now, listen, I'm excited for all of you who are here,
01:31but if you are walking by and you hear the sound of my voice
01:34and you have a business
01:35and you want to build better relationships with your customers
01:38or your consumers,
01:39we still got a couple of seats for you to come
01:41and join in on the conversation.
01:43So here to moderate this fabulous conversation,
01:46we have the one and only Ms. Lauren Strayhorn from Noted.
01:51Let's give Lauren some love as she makes her way to the stage.
01:56All right, Lauren.
01:58As she takes her seat,
01:59we have three amazing founders
02:01who are going to give you their insight
02:03on what it means to be a values-led brand today.
02:07Joining Lauren on the stage
02:08is the one and only Ms. Shanika Cousins
02:11of Shanika Cousins Worldwide.
02:18Joining Lauren and Shanika,
02:20we have the one and only Ms. Corita Tanner-Cloud
02:23of Creativity Justified LLC.
02:27Yes, and give it up for the dress and the belt, too.
02:29The dress and the belt deserves an honorable mention.
02:32Okay?
02:33You are more than welcome.
02:34And last but not least,
02:36to round out this powerhouse panel conversation,
02:38we have the marvelous
02:40and the magnificent Ms. Monique Curry
02:44of Civic Capital Consulting.
02:47Okay, Ms. Lauren, take it away.
02:49All right, and let's give it up for Ms. Quinn Conyers.
02:52Okay?
02:53A little louder, a little louder.
02:55She's been doing this all day, y'all,
02:57and all day yesterday,
02:58and she'll be gracing us with her presence tomorrow.
03:00So please do come back.
03:02Thank you all, fellow panelists,
03:04for joining me for this wonderful conversation.
03:06So I would love for each of you,
03:08and I'll introduce myself as well,
03:10but I would love for each of you to introduce yourselves,
03:12what you do, where you are,
03:14if you have a booth here,
03:16and where people can shop from you.
03:18And then also, too,
03:19what does being a values-led brand mean to you?
03:22So I'll start.
03:23My name is Lauren Strayhorn.
03:24I'm the founder and CEO of Noted.
03:26We support entrepreneurs and organizations
03:29with their community building,
03:30both online and offline,
03:32through experiences,
03:33community engagement, and programming.
03:35And so for me,
03:36being a values-led brand
03:38truly is at the root of what I do.
03:41It's my mission to support
03:42black women entrepreneurs,
03:43to encourage more black women consumer spending.
03:48So I want more of a mission
03:50to continue to have consumers supporting entrepreneurs,
03:54entrepreneurs continuing to support consumers.
03:57So that's really what I do.
03:58That's my value.
03:59That's why I'm here
04:00and love the work that I do
04:02to support fellow entrepreneurs.
04:04So I'll pass it to you, Shaniqua.
04:06All righty.
04:06Good afternoon, everyone.
04:08I am Shaniqua Cousins
04:09of Shaniqua Cousins World Group,
04:11and I am a certified health and life coach.
04:14And I like to say
04:14I have the opportunity
04:16to help people get unstuck in their lives.
04:19And the way that I do it,
04:20I do it through cooking,
04:22coaching, health, and wellness,
04:24and also media content.
04:26And so I love helping to see people
04:28really live the life
04:29they are intended to live.
04:30And I'm here at Essence
04:32because it's a part of my Live Well book tour.
04:34So I'm a couple of booths down,
04:36and you can come and visit my Live Well lounge.
04:38So thank you for being here.
04:41Hi, everyone.
04:41My name is Corita Tanner-Cloud.
04:44I'm the founder and CEO
04:45of Creativity Justified.
04:46We are a marketing and advertising firm
04:49based here in New Orleans,
04:51and we work with brands
04:53both nationally and internationally
04:55to provide storytelling campaigns
04:57through our production
04:58as well as website development,
05:00software building,
05:02brand development as well.
05:04And so we are super excited to be here.
05:06If you are in the corporate space
05:08because those are the folks that we work with,
05:11and you are looking for impactful storytelling
05:13to reach your community and audiences,
05:15we're the firm you want to work with.
05:18I want to work with you.
05:19My name is Monique Curry-Mims,
05:22and they are excited over there.
05:24And I am the founding principal
05:26of Civic Capital Consulting.
05:27We are an international philanthropic advisory
05:31and media firm
05:32focused on helping individuals,
05:34families, and organizations
05:36build a legacy for their family
05:38and for their communities.
05:41All right.
05:42So I would love to know,
05:43you know, for you,
05:44all three of you,
05:45this is a group effort here
05:46that you can answer this question.
05:48Were, for you, with your values,
05:50were they intentionally defined
05:51from the beginning of your businesses?
05:53Have they ever evolved
05:55as your businesses have grown?
05:57So talk a little bit more
05:58about the values
05:58that you all hold true to your brands.
06:00How did those kind of start,
06:02and have they evolved
06:03as you continue to grow in your businesses?
06:06I take it.
06:06So I would say it was a mix of both.
06:10For me, it was about
06:12living on purpose through purpose.
06:14And so the foundation of what I do
06:17is biblically based for me.
06:19And so from that point,
06:20I really just got a connection
06:22to what I believe I was called to do.
06:25And now how can I take that
06:27and inspire others to do the same?
06:29And through years of really connecting
06:31to my purpose
06:34and being very intentional
06:36about living on purpose,
06:38I found a way to exchange value
06:42because in all businesses,
06:43you're exchanging value
06:44for cash, essentially.
06:46And so I just love the opportunity
06:48to see people get in touch
06:51what they were designed
06:52to be here to do.
06:53And so the resources that I provide,
06:56for me, the value is really
06:58just connecting to someone
07:00through their purpose.
07:02And if I can see them at that light
07:04ignite for them
07:05and them just really having
07:07a definitive,
07:08this is why I'm here.
07:09And even though that evolves,
07:11just like it evolves with me,
07:13getting someone on that path
07:14is so critically,
07:15so crucially important.
07:17And so, and I just love it.
07:18I really do love it
07:19when people are connected
07:21to what they were designed to do.
07:23It literally is changing lives
07:25from the inside out for me.
07:27I would say for me,
07:29it's always been about people, right?
07:31I love people.
07:32I love humans.
07:33And for us, we always wanted
07:35to make sure that we were touching lives
07:38and impacting lives
07:39through the work that we were doing.
07:41And so that was something
07:42that was key for me
07:43from the beginning.
07:44So we initially started working
07:45with small business owners
07:47and people see the highlights today.
07:50They see the NFL, Microsoft,
07:52all of that,
07:52but we still get to touch
07:54small businesses each and every day.
07:57So that's what was important to me
07:58is to say,
07:59how do we make people feel seen,
08:01valued and heard?
08:03And when we approach
08:04our corporate partners,
08:05we're talking to them
08:07about those same values
08:08and making sure that their values
08:10are aligning with our values.
08:12We say we do not work with brands
08:14that don't do good for people, right?
08:17And so we're not going to work
08:18with the tobacco companies.
08:20We're not going to work
08:20with certain industries
08:22because we want to work
08:23with industries
08:24that have a positive impact
08:25on their end users,
08:28on their patients,
08:29their students,
08:30their consumers.
08:31But if they're not making
08:32that positive impact,
08:33we're not going to work with them.
08:34I love that.
08:35I mean, plus one, plus one.
08:37I think people are important.
08:39When I started Civic Capital,
08:41it was really because
08:42philanthropy is typically top down
08:46and being in the black community,
08:48it wasn't getting to us.
08:49It wasn't impacting us
08:51the way that it needed to be.
08:52So being community-centered
08:53was really important
08:54and was our value
08:56that we still strive on.
08:57And I think what's interesting
08:58is that that has evolved, right?
09:01And we're still community-centered,
09:03but because the work
09:04that we have done
09:05or are doing is evolving,
09:06the way that that shows up
09:08is a little bit different
09:10and allows us to be more engaging
09:12and allows us to be more impactful
09:14while still maintaining
09:15those same values.
09:17So I'm going to ask this
09:18to you, Shaniqua.
09:19For you, you know,
09:21a lot of businesses started in COVID
09:23or there were pivots
09:24that were made in COVID.
09:25And so from a consumer side,
09:28because we are also consumers, right?
09:29We're business owners,
09:30but we're also consumers.
09:32You know, did you see
09:33any sort of expectations change
09:36from consumers,
09:37especially the ones
09:37that you work with,
09:38any customers that you work with
09:39since COVID six years later?
09:41I would say for me personally,
09:45coaching people,
09:46it's you're walking through a journey.
09:48And so I know we look
09:50for a lot of quick fix solutions.
09:52And I would say that probably
09:54was one of the most prominent ones
09:57that I've seen,
09:58people wanting to change
10:00their lives overnight.
10:01And it's just not that type of,
10:03it's just not that type of reality.
10:05Change takes time.
10:06It takes patience.
10:08And so you're talking weeks
10:11or months of coaching
10:12because habits are not formed overnight.
10:15And so just having to,
10:17I guess, usher people back
10:19into a reality of what lifestyle
10:22is it that you're intending to live,
10:24truly live,
10:25not something that you're seeing on social,
10:28not something that you're having
10:30a bird's eye view into someone's life,
10:33but what life are you intending to live
10:35and backing them into that reality.
10:37And walking them,
10:39being alongside the journey for them.
10:41And just, yeah,
10:43really backing people into the reality
10:44that quick fix solutions
10:45aren't sustainable.
10:47And they may feel good temporarily,
10:49but if you want a lifestyle,
10:50a true lifestyle that is better for you
10:53and something that you can sustain,
10:55you have to put in the work.
10:57So for you, Corita,
10:59how do you stay aligned to your values,
11:02especially working with
11:03so many different corporate brands
11:04who love to keep that corporate branding?
11:07They don't want to change anything,
11:10but you're also coming with your values
11:12and your branding and everything.
11:14So how do you ensure
11:15that you are striking the right balance
11:18in thinking about the people that you serve,
11:20but also the people that you're partnering
11:21and collaborating with?
11:23That's a great question
11:24because we just encountered that
11:26in the last couple of weeks
11:28with one of our brand partners.
11:31And we do this huge NFL guide series
11:34where we go into every community
11:37that the NFL touches,
11:39whether it's drafts, Super Bowl,
11:41international games,
11:42and we go into those communities
11:44and we find local small businesses
11:47that we can amplify, right?
11:49And platform them on NFL.com
11:51or platform them on NFL OnePass app.
11:54And we were dealing with a market
11:57that said, well,
11:57oh, we're going to do our own guide
11:59and all the things.
12:01And I said, but yeah,
12:03it's going to be centered
12:04on the tourist businesses
12:06that people already know about, right?
12:08And the point and purpose of this
12:10is to amplify those underserved markets
12:13and those underserved communities.
12:15And so I've learned
12:17how to be very vocal, respectfully.
12:21And so I am vocal
12:23and I give that pushback respectfully
12:26and say, yeah, no,
12:28we're not going to do that.
12:29This is our program.
12:31This is how it's going to run.
12:33And what I respect about the people
12:36that we work with in corporate
12:37is because they align with our values.
12:39They say, you know what, Karida,
12:41you're right, right?
12:42And we don't want to drift away
12:43from the mission
12:44of this particular program.
12:46And so I think it's learning
12:48how to speak up for yourself,
12:49but knowing how to do it in a way
12:52where you're not, you know,
12:55losing your stakeholders in the process,
12:58but learning how to eloquently
13:00articulate why it matters
13:02so that you can kind of get the buy-in
13:05from that stakeholder group
13:06to say this needs to happen this way.
13:09And Manuka,
13:09I'm going to ask you a similar question
13:11because you're also,
13:11you're doing on a much larger
13:13international platform.
13:15So have there ever been any instances
13:16where you might have been challenged
13:18or you might have had to say no again
13:20to ensure that the values
13:21of either the work that you're doing
13:23or, again, the people that you serve
13:25are standing true to that?
13:27Yeah, I think, you know,
13:28as I evolved,
13:30I've learned that when, you know,
13:32I'm a consultant,
13:33I'm being hired to come in,
13:34and people are interviewing me,
13:36but I've learned that I need
13:37to interview them as well.
13:38There have been instances where,
13:40again, I'm very community-driven,
13:43so you, our approach is facilitative,
13:46but it's grounded in what the community needs.
13:49Again, philanthropy is typically top-down,
13:50so people have a solution to a problem
13:52they know nothing really about
13:53because they're not in that community,
13:55so we want to start there
13:56before we do anything.
13:58And, you know, a lot of times
14:00what the community is saying they need,
14:02that organization's like,
14:03that's not what we're trying to do.
14:05So I've also learned that I put 30-day out clauses
14:08in all my contracts now,
14:09and it's mutual
14:10because if I realize that you're not going down
14:14the path that the community needs
14:15and you're still trying to implement
14:17this top-down approach,
14:18you're not the kind of client that I want.
14:21And I also know that whatever I produce in the end,
14:23while, yes, I'm a business,
14:25and, yes, I need money,
14:26I don't want to take money from an organization
14:29where that money could have gone into the community.
14:31So if you're not going to actually follow
14:33the strategy or the path that was laid out
14:36and it's going to sit on the shelf,
14:37then what was the purpose?
14:39So being able to protect myself,
14:41protect my values,
14:42protect my brand is important
14:43because they're going to say,
14:45Civic Capital helped us do this,
14:46and I'm like, that's not what I helped you do.
14:49Right, right, right.
14:50And also, too, right,
14:51and that kind of leads into my next question,
14:53it's establishing trust, right?
14:55You all are representatives of a community.
14:58You all are representing your clients.
15:00So how are you also establishing that level of trust?
15:05Like, how is that,
15:06what level of importance is that for you,
15:09and how do you establish it between your consumers?
15:11Because really what this conversation is,
15:13is that we know consumers have a vital role
15:16in each and every day of our work.
15:19So how do you establish and build that type of trust?
15:22Anyone can answer that question.
15:23I would say for us, it's relationship building.
15:26I don't think that you can establish trust with anybody
15:31without relationship building, right?
15:32And part of relationship building is communication,
15:36being held accountable, right?
15:38And so a lot of feedback that we get from our brand partners is,
15:41you know, I tell people,
15:42anybody could get the one contract, right?
15:45It's about the opportunity to have ongoing work with that brand,
15:50and the reason we're able to have that ongoing work
15:52is because we communicate, right?
15:55If we do something that we failed on our end,
15:59we're accountable, right?
16:01We say, you know what?
16:01That was our mess up.
16:03Here's the solution also.
16:05Here's how we fix it.
16:06And when you come to them with that,
16:08then that's where the trust comes in.
16:11Because you're not in this just because you want money.
16:13You're not in this just because you want the big contract.
16:16You actually care about the outcomes of what this looks like
16:20because you're holding yourself accountable.
16:23You're also being innovative, right?
16:24We're also not just saying,
16:26okay, well, we did it this way this time.
16:28We're going to do it that way every time.
16:30Because if you want to keep that contract with those big brands,
16:34you have to make sure that you are evolving,
16:37that you're being innovative.
16:38What are you bringing new
16:40and what are you bringing different this time around?
16:42Because if not,
16:43now it's going to be a competition of who has the best price,
16:46and you might get priced out, right?
16:49And so the reason we don't get priced out of those contracts
16:52is because we're always looking for ways to be innovative and creative
16:56and to bring something fresh and new
16:58and be accountable for the work that we're doing,
17:01and that's how we've been able to establish trust.
17:04I think yes to that.
17:05And just to add,
17:07I think being your authentic self,
17:10you know, I am who I am in any room that I go in.
17:13Sometimes my truths are hard,
17:15but they know I'm going to give them the truth,
17:17and I'm never going to sway.
17:19And a lot of my work is word of mouth referral
17:22because people trust the work,
17:24and they trust the brand,
17:25and they know I'm going to show up,
17:26and they know I'm going to be communicative.
17:27And the next person coming in is like,
17:30I know your work.
17:31So-and-so said X, Y, and Z about you,
17:33and they expect that same level.
17:35So as long as you're always showing up as yourself,
17:38it's going to get out there.
17:39People talk, right?
17:40So people are going to know who you are and what you do,
17:43and as long as you show up that way
17:44and keep producing admirable content,
17:47admirable work, the trust that builds.
17:49Well, Monique took my answer.
17:52Because for me, number one,
17:55it's showing up as myself wherever I am,
17:58taking the time to allow people to get to know me.
18:01And because being a coach,
18:04you're being entrusted with deep secrets that people have.
18:10Whether it's an individual or an organization,
18:12you may be entrusting me with your employees.
18:15And so I want to be showing up as my truest authentic self
18:19wherever I'm at and allowing people to make a connection.
18:24And either way, we are aligned or we're not,
18:26and I get to decide as well,
18:28are you a good fit for me?
18:29But most importantly, am I a good fit for you?
18:32Because I want to be along on the journey of transformation
18:35with you, but if it's not a good fit
18:38because I'm not being my authentic self,
18:40then it won't work.
18:41And so thank you, Monique.
18:44You're welcome.
18:45I took it back a little bit.
18:46It always just means that we're all thinking the same way.
18:49We're building our businesses in the same way
18:50through that, again, that rooted mission and rooted values,
18:53which we often talk about going back in the past.
18:57We're often talking about going back to COVID.
18:59But I'm curious what you all are thinking
19:00when it comes to values-led brands.
19:03We've got quite a few brands in here,
19:05even future of being a values-led brand.
19:08We talked about being community-driven, right?
19:11So what do you all think on it?
19:14Anybody can take this from any order.
19:15What is, for the next five years,
19:18being a values-led brand,
19:20your own values-led brands itself,
19:22what are you all looking to do
19:25and continue to invest in on that level?
19:29Selfish plug.
19:30I just launched a new campaign called Give As We Grow
19:34or Give Where We Grow,
19:35which is about giving into our communities.
19:38And I think to answer your question,
19:41you know, we look at these other companies
19:43and ask them,
19:44what are they doing for us in our community?
19:46Are you aligned with our community?
19:48Are you aligned?
19:49We have a community.
19:50We need to start sowing into each other,
19:52into our own communities.
19:53So in the next five years,
19:55I'm hoping that we as a community
19:57can come together to uplift our businesses,
20:00to uplift each other,
20:01and to really stop looking for others
20:03to fix our problems when we at 250
20:05and they never have been.
20:08Say that part again.
20:10Because we are at 250.
20:11We at 250,
20:12but we only been for you at 160, 166.
20:15So yeah, but we at 250
20:16and they never been about us.
20:19I would say for us,
20:20we just launched our foundation, CJ Cares.
20:24And CJ Cares came from the idea
20:26that we have a lot of small businesses
20:29that want to do well.
20:31They want to succeed.
20:33They want to grow.
20:34But the reality is,
20:35is that the resources are not there.
20:38The capital is not there.
20:40And so we know that marketing
20:42is the hugest driver for ROI,
20:45for a business.
20:45But if you can't spend your money on marketing
20:48because you're trying to spend it
20:50on operations or on products,
20:52then you never take the time
20:54to be able to spend it
20:55in the areas that help you grow.
20:57And so CJ Cares is a foundation
20:59that we use for our nonprofit clients
21:02as well as small business clients.
21:04We give out grants every quarter
21:06for free marketing services.
21:08And so when they win the grant,
21:11they can apply for any service,
21:13whether it's production or website design
21:16or brand design.
21:17And we use that to say,
21:19okay, that's our investment back
21:21into our local communities
21:23so that we can continue
21:24to see businesses grow, right?
21:26It's literally that pay it forward.
21:29And so I think that part for us,
21:31and then the other thing
21:32is convincing brands
21:33that the only reason you exist
21:36is because of us, right?
21:38And so you need to pour it back into us
21:41in the same way
21:42that we're giving you our dollars.
21:44Because every time we fly Delta,
21:45we give them our dollars.
21:47Every time that we head to McDonald's
21:50or wherever else,
21:50we are spending our money.
21:52And so if we're going to spend
21:54our money with you,
21:55we need to see where you're placing value
21:57with us.
21:58And so while a lot of things
22:00have been reframed since COVID,
22:03right, I think the idea is to say,
22:05you know what?
22:06I don't really care what you call it.
22:09But you need to pour back
22:10into the communities
22:11that are supporting you.
22:13And so when we work with brands,
22:15that is our intention to say,
22:16how are we highlighting?
22:18How are we taking care of our community?
22:20How are you pouring into these businesses?
22:22And I think twofold.
22:23So having CJ cares,
22:25but then also holding
22:26those corporate brands accountable
22:27is what we see for ourselves
22:29the next five years.
22:31And so I mentioned that
22:33I'm on my book tour,
22:35but a bigger than the book tour
22:36is the Live Well Movement.
22:38And the movement is about
22:39going across the country.
22:40And my goal is to impact
22:42100,000 lives.
22:43And that's primarily our lives.
22:45And so it's literally
22:47going around the country,
22:49encouraging us to be consistent
22:51and intentional
22:52with what we eat,
22:54where we eat,
22:55who we eat with,
22:56what we're doing,
22:58how we're showing up.
22:59But it starts from the inside out,
23:01not the outside in.
23:02And so that movement
23:04is intended to literally
23:06sweep across the country.
23:07So in five years from now,
23:09I'm hopeful
23:10and really praying
23:12that 100,000 lives
23:15are different
23:16because of the Live Well Movement
23:18and lives are truly transformed
23:20from the inside out.
23:21And that does require partnerships.
23:23I'm here because
23:24I consider this a partnership
23:26and the other partners
23:27that we've partnered with
23:28across the country
23:29to help move the movement forward.
23:32Well, please give it up
23:34for our panelists.
23:36Give them a round of applause.
23:38They were incredible.
23:40Quickly, because I'm over time,
23:42but I can do that.
23:44Tell everybody
23:45where they can continue
23:46to follow you,
23:47support you all,
23:48where they can...
23:48You all mentioned campaigns.
23:50Quickly,
23:51how can people continue
23:52to stay connected with you all?
23:53So Shaniquacousins.com
23:55for all things,
23:56but because you're here,
23:57I want to see you all
23:59in the Live Well Lounge
24:00right down,
24:02about three stalls down.
24:03We want to see you there.
24:04We have fresh water
24:06and books
24:06and all of the things
24:07that you can consume.
24:10Corita Cloud
24:11on all platforms,
24:12TikTok and all the things,
24:14and also Creativity Justified.
24:17If you want to know more
24:18about our CJ Cares initiative,
24:19you can get it on our website.
24:21And if we have
24:23any games coming up
24:25that are in your city
24:26and you want to be part
24:27of the guide series
24:28or any activations
24:29that we're doing
24:30where your business
24:31is highlighted,
24:32click on the NFL guide series
24:34to know where we're going next.
24:36And you can find me
24:37at civiccapitalconsulting.com
24:39to learn more about
24:40our initiative and our work
24:42and also on social media
24:43at civic.capital.
24:45All right.
24:46Give them another round of applause.
24:47Thank you all so much.
24:49And let's give it up for Quinn,
24:50who's going to come up
24:50and introduce our next panel.