00:00And Allison Felix is once again the world champion.
00:04I was tired of asking for change.
00:10I didn't have a footwear sponsor.
00:12My brother, when he saw me really struggling
00:15after just so much adversity and experiences with inequalities,
00:19it was really his idea to say, like,
00:22what if we built what you're looking for ourselves?
00:27Even as a man putting on the shoe,
00:30you feel that, like, snug fit that's there
00:32that I think almost feels like a hug.
00:34Yeah, I think the coolest thing about the shoe
00:37is really that women don't know that they're missing this.
00:39To give women something that they deserve
00:42instead of being overlooked,
00:44it's really been incredible to see.
00:46I just love the way that the lines came out
00:49from that wrap dress inspiration.
00:52When we approached the shoe, we said,
00:53you know, it's for women, by women.
00:56Let's build it as though no shoe exists.
00:58And how would a woman start and build her own shoe?
01:00And, well, she would model it off of her feet.
01:02Women's feet, generally,
01:03the heels are a little bit narrower
01:06and proportionally the forefoot is a little bit wider.
01:09We started there
01:09and we held our line very tight to staying there.
01:13So what we're looking at here
01:14is the alignment of the Seish logo.
01:17For footwear, you take an angled line
01:19through the bottom of it.
01:20So it actually lines up really well with it.
01:21Going from a vision to an actual product,
01:25it's really been incredible to see.
01:28Tickle, tickle.
01:30We pulled off a spike
01:31that's already been used in the Olympics.
01:33Knowing that behind it, it was Allison
01:35and what she's trying to achieve
01:37and where her future's going,
01:38it just made it so much more special.
01:41Love that.
01:42That's going to have to change.
01:44Logitech as a partner,
01:46our values aligned.
01:47And I think that's the most incredible thing.
01:50It's clear to me what they stand for
01:52and that they're standing with me
01:54and that they're for change
01:55and that they want to be a part of that change as well.
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