00:00A British welcome to Harry.
00:15We want to hear truths and perspectives from across the industry.
00:19We know that we do not need to reinvent the wheel.
00:22A lot of great work has already been done.
00:25But our research, again, shows that many of these endeavours have failed to scale or reach the consciousness of consumers.
00:32We have to work together, with partners, experts, operators, communities and others,
00:38to scale up the good practices already being used around the world.
00:43And Scotland is a great example of what we mean.
00:47There is a holistic ambition to Scotland's intent that can be adopted across the UK and even around the world.
00:55Scotland is one of the fastest growing tourism destinations worldwide
00:58and is at the forefront of a more sustainable approach,
01:02which is why your insight into these issues is so incredibly valuable to us.
