The Neutrogena Hayden Panettiere boycott shows how brand silence can trigger a crisis-PR backlash. WRAL reported backlash following the death of Jansen Panettiere, Hayden Panettiere's brother. Neutrogena could use AI to draft a response, but the real question is whether silence was the strategy. Was Neutrogena protecting its brand—or making the backlash worse? Take a side in the comments; staying silent is part of the story.
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