00:00Do you want to give your landing pages a high-end makeover, you know, without paying for expensive premiums and
00:06really boost your conversions?
00:09Well, knowing how to embed a YouTube video into your landing page is a wonderful skill to learn.
00:17I wish I'm going to show you exactly how to do that, what system I do, walk through.
00:21Plus, I want to share with you the biggest single mistake that I made making a video for my landing
00:26pages, so you don't do what I did.
00:29As well as, like, four hidden, like, little tricks and tips when it comes to making videos for lead capture,
00:35okay?
00:36Now, for starters, why video?
00:41Well, there's a lot of reasons, but the biggest one is adding a video to your landing page.
00:46It builds trust, right?
00:48Because you can see the person, you can hear the person, it just helps.
00:52But, most importantly, including a video on your landing page can actually increase your conversions by 80% or more.
01:01Like, dang!
01:03I mean, considering, you know, it could be a lot of work to get traffic, right?
01:07The free traffic, and then paid traffic's a whole new game.
01:10You have to pay for the traffic to get the lead.
01:12So, those are some big numbers right there, 80% or more.
01:18But, I mean, let's just be real.
01:20I mean, some people, they don't want to read.
01:23They just want to skim.
01:24They want to watch a video or hear a video.
01:28Everybody's a little bit differently.
01:29Some people like to read.
01:30So, including both, you know, pieces of both of them, right?
01:35And it increases your dwell time.
01:38People, you know, check out your page.
01:39That's why I like to add video to a lot of things, you know?
01:43And that all helps with the rankings.
01:45People dwell there.
01:46And it can kind of simplify a complex idea as well.
01:50It can really help.
01:52And another thing which a lot of people don't think about, and I didn't even write this down,
01:56is you get traffic from both places.
01:58Yeah?
01:59You know?
01:59If my YouTube video's not doing very good, but I got a post, a blog post up, or, you know,
02:04I'll put a post up on Substack or LinkedIn, Medium, and that gets traffic, boom.
02:09That complements my video as well.
02:12So, it all helps.
02:15Every little thing helps nowadays.
02:17Okay.
02:17So, yeah.
02:18All right.
02:19So, the first step is you want to create an account with System.io, okay?
02:23And I don't work for System.io.
02:25I don't, like, get paid for them.
02:27I do have an affiliate with them, however.
02:31But it's an amazing tool.
02:33It really, really is.
02:34And, in fact, I was using another free tool called Sender.
02:37It had issues.
02:38And I switched over to System.io, and it's really cool.
02:43I mean, it's free.
02:46I mean, you can set as many free emails as you want for free.
02:51You know, so that's really great.
02:53You know, back in the days when I got started trying to make money online as an affiliate marketer,
02:57you know, just like 20 years ago, right?
03:00You know, AWeber and all this other stuff.
03:01They were super expensive.
03:02I guess everybody has to compete, you know, so they drop the prices down, you know, stuff like that.
03:09So, you might be wondering what the catch is.
03:10Well, the catch is you can only have one automation with a free tool.
03:13And you have to put this stupid little sticker up that says, like, I'll show you what I'm talking about.
03:20Like this.
03:21There's no way to get rid of that thing.
03:23I looked.
03:24Hey, I really tried.
03:25Like, I hacked with all kinds of coding and stuff.
03:29There's no way.
03:30But it's not all bad because it's actually a way you can actually make money as well.
03:34So, it's not a big deal.
03:36But considering everything you get, I think System.io is just amazing.
03:43You know, I'll give you one example, right?
03:45You can just enter your email, hit download.
03:47With System.io, they, well, excuse me, with Sender, they forced me to stick a little box in there.
03:52So, it was like a double opt-in, which I'm sure, you know, hurt my conversion.
03:56So, that's another really cool thing.
03:58But, anyway, that's another topic.
04:01Also, I'll give you a little hack here.
04:03I figured out a way where you can actually do more automations because I know the free plan only has
04:10one automation.
04:11You know, they want you to upgrade, but you don't have to.
04:14And there's actually a way that you can actually, it's a workaround.
04:18So, the reason you want automations is when somebody buys something, they get different emails.
04:23And there's actually a little trick about that.
04:25I kind of included that in this post here.
04:28Okay.
04:29All right.
04:29So, this is what I did on my landing page.
04:32This right here, all I did is in WordPress, okay, what I did was I added a new box and
04:41I put YouTube embed and I just embedded my YouTube video.
04:45And then I put the landing little opt-in box right here beneath that.
04:49And that was it.
04:51Super, super simple, right?
04:53I put some text here.
04:54And then I put the other little box here that someone could subscribe as well.
04:59Simple works, right?
05:01Kiss, keep it simple.
05:02Stupid or silly.
05:04Anyway, that's what I did.
05:06But there's another way you can do this as well.
05:10You can actually embed a video directly into the landing page.
05:13And I'll show you exactly how to do that.
05:14And so, when you have your landing page, on the left here, there's a little box that says video.
05:19If you click that, a video will pop up.
05:22And you can actually move this video anywhere you want on the landing page right here.
05:28And, now, you don't want System.io's video, right?
05:31You want your own.
05:32Well, all you do is you click on the gear icon and it brings up a menu.
05:37And then you can kind of direct link to whatever video you want.
05:41But you can have it autoplay and you can do, you know, you can play with it and have it
05:47customized if you want, okay?
05:49So, I'll tell you about the biggest mistake that I've made with my video.
05:53So, before I do, and I forget this all the time, if you've gotten some value so far, if
05:57you like this video, then please hit the like button and subscribe button.
06:00It helps me.
06:01All right.
06:02But the biggest mistake that I've made is I literally just read the text that was on the
06:07screen in my video.
06:09I used to do this.
06:10And you don't want to do this, okay?
06:13What the video really should do is complement the text in the landing page, okay?
06:20And what I mean by that, what really helps, and I do this now, okay, is it's better to
06:27show, not tell, right?
06:30So, show someone what they will get if they subscribe, you know?
06:35So, if you're giving away like a free report, you can have a little screencast and you can
06:39kind of briefly go over it real quickly so they see what they're going to get.
06:44It kind of adds value, you know?
06:46There's something there, you know?
06:48Well, it's not bullshit, you know?
06:50It's like the internet's getting this thing where we're all bullshit detectors, right?
06:55But people know if it's bullshit.
06:58So, that helps.
06:59It can drive more curiosity, too, if you skim through it real quickly.
07:04That's what you want to do, okay?
07:05Another one is to have an anchor, you know, meaning in the first like five or ten seconds,
07:10explain exactly what the primary outcome or solution someone will get if they subscribe.
07:16Because if you don't get their attention within five, ten seconds, they're gone, right?
07:20And they're not coming back.
07:22To be honest with you, you might want them to be gone, too, if they're not interested.
07:27Because that saves everybody's time.
07:30So, that's a good little thing to know.
07:33And, of course, at the end of the video, you want to deliver a single call to action.
07:37Like, hey, point to the box, you know?
07:39Put your email down there and tell them what to do.
07:42The viewer, right?
07:44On your landing page.
07:46And it's not a bad idea to have the video above the fold.
07:50Meaning that someone doesn't have to scroll to the very bottom to watch the video.
07:55Because it pops up and draws curiosity, as well.
07:59And I will tell something else, too, because this is a really good point.
08:02Is should you have your video autoplay or don't autoplay?
08:05And with me, I don't.
08:08Because I think it comes off as kind of pushy and kind of like, I don't know.
08:13I don't like videos that are autoplaying when I'm scrolling.
08:16I always hit stop on it.
08:18And I'm just like, I'm not interested now.
08:20Like, you know, I'm more like a pulling type of a person, right?
08:24You know, they're interested that they can click on it.
08:26They know it's a video.
08:28But some people do like to do that.
08:30And they do it without the sound off.
08:32And I will say, if you autoplay your video, it's probably a good idea to have the sound off.
08:36You know, just so it's not annoying, I think.
08:41And it is kind of like a shiny object that can pull somebody in.
08:44So that's another thought process on it.
08:47I just don't.
08:49But anyways, that's a good little thing to think about.
08:54Okay.
08:55And that's how you make a video on your landing page.
08:57And so I'll walk you through this.
08:59I have a whole post here that walks you through exactly how to do that.
09:02And I'll put the post down below in the description in the first comment.
09:05You can check it out.
09:06And there's a lot more, too, on this post as well.
09:09And if you want to learn more about System.io and my experience, because I was with Sender,
09:15I have a whole story about how I switched and pros and cons to both platforms.
09:19I made a whole video about that.
09:21And if you want to check out that video, I'll put it up here.
09:24And I'll put it down below.
09:25And you can check it out, too.
09:26And thank you for watching.
09:28And have an awesome, and rest your day.
09:32Bye.
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