00:10The global Muslim travel market is entering a remarkable new era.
00:17In 2025, international Muslim rivals has reached 196 million.
00:30And by 2030, that figure is projected to reach 262 million with travel expenditure estimated at 310 billion USD.
00:49So what do these numbers tell all of us?
00:54Muslim travel is no longer a niche segment.
00:59It is now a major force in the global tourism economy.
01:05Yet, the more important transformation is not simply the size of the market,
01:10but the changing expectation of the Muslim traveler.
01:17There was a time when Muslim friendly tourism was largely defined by several essentials.
01:24Halal food, prayer facilities and accommodations that understood the needs of Muslim guests.
01:31Yes, these remain fundamental.
01:36But today, expectations have gone much further.
01:41Muslim travelers want to explore the world with confidence,
01:46without having to choose between their faith and quality of their experience.
01:52They travel for business, wellness, culture, nature and adventure.
02:01They expect convenience, connectivity and experiences that respect their values.
02:07The shift presents an enormous opportunity.
02:16Because when Muslim friendly tourism grows, the opportunities extend far beyond hotels and aligns to entrepreneurs,
02:27technology companies, halal producers, local communities, artisans, retailers and investors.
02:34Therefore, the question is no longer simply, how do we attract more Muslim travelers?
02:42The bigger question is, how do we create more economic opportunities because Muslim travelers choose to come?
02:50That, I believe, should define our ambition at VTAC 2026.
02:56Malaysia enters this new era from a position of strength.
03:03From the 11 consecutive year, Malaysia has been recognized as the world's leading Muslim friendly destination.
03:10In 2025 alone, we welcome 42.2 million international visitors,
03:19an increase of 11.2% from the previous year.
03:23These achievements reflect trust that Malaysia has built over many years through strong HALAL standard,
03:31quality infrastructure and tourism ecosystem connected to the wider economy.
03:37That, I think, I think that the Russian people are very close.
03:48Do we have a clear note in that?
03:51The government in India has built over many years,
03:57let us know what wecent up for because Southeast Asia has built over many carriers.
03:58We are so afraid of bringing these views on Asian people in the past.
04:06Yes, that is what I've been doing for that.
04:07But there are a lot of products that are related to the ability of their experiences in countries that are
04:21given by the Islam
04:26so that they can feel for them.
04:31Malaysia has a lot of potential in the Islam movement, not only in a certain event or a certain event,
04:41such as the Day of the Korban or the Day of the Fitri or the Day of Ramadan,
04:48but over the years, we can offer various package Islam movement.
04:55It is not just a mosque, but the ecosystem has changed, the pelancong-pelancong Islam has changed.
05:05And this includes the pelancong that comes not using the plane, but there is a package that has been released,
05:22which is used by a cruise, which will be made with various activities that are used by Islam,
05:35but it does not change and change to the pelancong-pelancong.
05:53You
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