Florence Pugh Is the Face of Max Mara's New Le Parfum Campaign

Florence Pugh brings some serious star power to Max Mara's new fragrance campaign. The Academy Award-nominated actress stars in the launch of Max Mara Le Parfum, a new woody floral fragrance designed around the idea of being worn like one of the fashion house's signature coats.

Photographed by Mario Sorrenti, the campaign captures Pugh in a minimalist setting wrapped in Max Mara's signature camel style, with the fragrance positioned as an invisible final layer of confidence before stepping out into the world. Le Parfum features tuberose, vanilla, sandalwood, and cedarwood notes.