Coconut Philippines Trade Fair 2026

PTVPhilippines

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Transcript

00:00Alam niyo ba na hindi lang panggata at panawid uhaw ang niyog?

00:04Dahil mula sa bunga hanggang sa hiblan nito, marami pang pwedeng gawing produkto na suwak pang negosyo ayos.

00:12Ayan, ang layunin ng Coconut Philippines Trade Fair 2026,

00:17ang ibahagi ang malawak na potensyal ng ating coconut industry.

00:21Para bigyan tayo ng iba pang detalya tungkol dito,

00:24kasama natin ngayon si Engineer Rosalia P. Villaruel ng Philippine Coconut Authority

00:29at dalawang co-copreneurs na sina Ms. Ivy Ramirez at Chef Greggy Mercada.

00:35Welcome po to Rise and Shine, Philippines.

00:38Welcome. Thank you so much for being with us this morning.

00:41Alright, Engineer, I understand this is the third edition ng Trade Fair na ito.

00:46So, ano bang opportunities na may bibigay natin para sa ating mga micro, small, medium enterprises or MSMEs?

00:53Ang Trade Fair na ito ay annually organized by the Philippine Coconut Authority

00:58and the Department of Trade and Industry para po may introduce natin yung mga produkto ng coconut,

01:05whether bago o yung dati na, so that we could link them to the different buyers

01:12and also particularly the consumers.

01:14Kasi marami po ang hindi pa nakakaalam kung ano po yung wide potential ng coconuts.

01:20So, opportunity po ito na pupunta sila sa Trade Fair, matikman yung mga produktong pagkain

01:26at saka makikita yung mga iba't-ibang produkto kahit man iba't-iba ang application nito.

01:32Alam mo, Kricia, is it my son?

01:34Pag nung tinuro sa atin yung batay, coconut is known to be the tree of life.

01:38Talaga ba?

01:38Ano?

01:40So, to Ms. Ivy naman and kay Chef, paano nyo po nakita ang papel ng entrepreneurs

01:46na katulad nyo sa patuloy na paglago ng coconut industry?

01:50Well, as a part namin as entrepreneur, malaking bahagi siya kagaya sa mga produkto namin.

01:55Gamit namin ng mga, pangunahing gamit namin is mga coconut-based.

01:59Kagaya ng produkto namin laing, gumagamit ng gata.

02:02Tapos meron yung kaming mga suka na gawa din sa coconut.

02:05So, malaking opportunity sa mga kagaya namin mga negosyante yung ganitong activity

02:11na ma-showcase yung mga produkto nga gawa sa coconut.

02:14Yeah, ang dami nyan.

02:15Bali, very versatile po kasi yung coconut natin.

02:18As mentioned nga po, nagagamit namin yung coconut oil, coconut milk,

02:23then yung coconut powder po, gumagamit ito.

02:26Bali, yun po yung one of the products namin, yung kakanin po.

02:32I wonder tuloy, no, as a chef talagang, baka sa bawat luto mo, meron talagang coconut.

02:37Yes po.

02:37Talaga.

02:38Mapapalinamdam kasi siya talaga.

02:39Tama, di ba?

02:41Saka it's also medicinal, di ba?

02:42They have this coconut oil.

02:44Yes, some medicinal benefits.

02:47Engineer also, kayo po katuwang nyo nga, nabanggit nyo kanina,

02:51ang Department of Trading Industry or DTI.

02:53DTI is talking about value adding.

02:55So, ano pa ibig sabihin nito si coconut industry?

02:58Ito pong value adding ay makikita natin sa tatlong aspeto.

03:03Ito po ay pwede sa services, pwede sa produkto, at saka sa proseso.

03:08Ngayon sa coconut industry, napakadami pong raw materials na pwede pong gawin kung ano-anong mga produkto,

03:16like the coconut water, coconut vinegar.

03:19There are still a lot of applications na pwede pong i-explore sa ating mga cocopreneurs

03:25para po ito ay magdulot ng sustainable livelihood para po sa ating mga coconut farmers.

03:33Kasi most of our coconut farmers, sila ay nagpuproduce ng coconut,

03:37but hindi po sila masyadong nag-undertake ng value adding activities.

03:43So, by linking them to these entrepreneurs, mamumulat po sila kung ano pa yung pwede,

03:49and they will be encouraged to produce more coconuts and even part of the value chain.

03:54So, on the trade fair, we're expecting trainings also during the execution or the exhibition?

03:59Meron lang po kaming business to business meetings and then orientation,

04:04particularly on the standards po ng coconuts.

04:08Kasi sa paggawa po natin ng iba't-ibang produkto ng coconut,

04:12ano doon po sa picture yung standard?

04:17Paano natin ito gagawin na maging conformed sa quality, safety,

04:23and even the sustainability ng ating environment?

04:26Yun po ang ibibigay natin sa ating mga exhibitors or mga guests doon po sa ating exhibit.

04:32And speaking of quality, I'm curious, which part of our country has the most produced ng coconut?

04:39Saan ko ba yung pinakamarami?

04:41I know it's everywhere.

04:42When we go to the province, it's just right on the side of the road, diba?

04:46So, anong probinsya ba yung talagang pinagkukuhaan?

04:50Ng niyog.

04:51When, based on sa experience namin, more on the southern part, like...

04:56Ng Luzon?

04:57Yes, southern Tagalog.

04:58So, doon kasi, like, queso, all down to Bicol.

05:02Oo, daad ka lang dun sa amin.

05:03Kasi, kung maga parang, kasi ako isang Bicolana.

05:06So, part of the staple food namin yung coconut-based, halos gata.

05:10Lahat ng product, yes, lahat ng product, ginagamitan ng gata.

05:14So, para sa akin, pag umuwi kami ng province, nakikita talaga namin from southern.

05:19Pag exit mo pa lang ng Manila, makita mo na puro coconut waste.

05:23Hanggang dulo, sa may papuntang Visayas, makakita ka talaga ng wide array of coconut talaga.

05:30Even mga other products na, bukod sa coconut milk, may mga makikita ka pang ibang, ah, pwede palang gawin sa

05:37coconut ito.

05:38Okay. I understand, nag-adjust tayo, nag-adapt tayo sa innovation.

05:42So, how do you make sure na as coco-preneurs, competitive pa rin tayo both in the local and global

05:47market with the products you guys have?

05:50Well, sa case namin, we have to really make sure na yung coconut na ginagamit namin, specifically yung salain namin.

05:57Kasi, oo, pare-pareho yung coconut milk, pero hindi lahat ng coconut nagpo-produce ng the same quality of milk.

06:03Okay.

06:04So, may mga klase ng, sa case ko, may nakukuha kami minsan coconut milk, maraming water content.

06:10So, yung texture na iba.

06:12Yes, yung texture iba. Tapos, mas matagal yung process kasi we have to reduce para makuha namin yung milk.

06:17Okay.

06:18So, medyo mantaming tapon, kumbaga.

06:20Yeah. So, we really have to look into the quality of the milk na napoproduce ng coconut kasi hindi lahat

06:26ng coconut same.

06:27Paano ba na-check yun? Ito yung niyog. Di ba tinatagal lang yun? Okay ba to?

06:30Actually, kinakatagal na yun.

06:32Ang piling, no?

06:33Minsan na ma-wonder ka na yung pag in-observe ko yung nagkakayon ng yung nagpiga.

06:38From the sounds pa lang, alam na nila kung good quality.

06:41Sino talaga yung mga tunin na musicians? No wonder.

06:44Yung parang gagalain lang nila.

06:46Ah, di ba?

06:47Do, re, mi.

06:48Alam nila na maganda o pangit yung magpuproduce na coconut milk.

06:52How about you, Chef?

06:53Bali, yun po. Ang target market kasi namin, ginagawa namin yung modernize din.

06:58Okay.

06:59Para at least mag-fit sa market na from old to young, makaka-consume.

07:04Across all demographics. Wow. Okay.

07:07And ano naman yung pagbabago ng mga coconut-based products natin compared to before and yung ngayon? Meron ba?

07:16Well, yes. Malaking yung innovation.

07:19Changes. Innovation-wise.

07:21Kasi like last weekend, nagpunta kami sa Shangrela.

07:25Kasi may coconut fair din parang sponsored by the region.

07:29So sabi ko, ang galing.

07:30Kasi first time na rin makakita na coconut water, ginawa nilang soda form.

07:36So sabi ko, ang galing. Kasi sabi, before nasanay lang tayo ng regular buko lang.

07:40Coconut water or buko juice.

07:42Ordinary buko. So sabi ko, okay, may potential siya.

07:45So marami pa tayong room to discover about coconut.

07:49So hindi siya limited sa gata.

07:51Yun ang kasanayan natin na ginagawang bunot.

07:54Palang sabi ko, there are more room to explore with coconut.

08:00Engineer, I wonder tuloy, although we already have the institution as Philippine Coconut Authority,

08:05kasi we really focus with the coconut, marami tayo nilang sa Pilipinas,

08:08pero kamusta po yung ating convergence with the different government agencies dito sa Pilipinas?

08:14Kamusta po yung pakipagtulungan natin?

08:17Realize po talaga na Philippine Coconut Authority cannot do it alone.

08:22So sa ngayon, with the implementation of our Coconut Industry and Farmers Development Plan,

08:29kasama po natin ang different agencies.

08:31Kasama na po ang DTI.

08:33And halos lahat nung nasa Department of Agriculture, pati yung sa TESDA.

08:42So buong supply chain po, isinama na po natin dito sa convergence.

08:47Nandyan yung Agriculture Training Institute para po sa training ng farmers.

08:53And nandyan yung ating research para po sa product development.

08:57Kasi nabanggit po natin kanina, kailangan yung value adding dahil napakadami po yung pwedeng gawin sa coconut ngayon.

09:05Sa healthy and wellness, sa industry, napakadami talaga.

09:10O total kasama na natin yung ating mga co-coopreneurs ngayon.

09:12Taratgalawin na natin yung mga produktong dalan nyo ngayon.

09:15Sayang naman kung di-display lang natin yung iuwi natin mamaya.

09:18Biro lamang.

09:18Okay, so you have this creamy santol.

09:22In fairness, so pwede lagyan ito ng...

09:24Iyon yung ginagamit sa sinantolan.

09:27I love sinantolan.

09:28They really make the best one in Bicol.

09:30Bibilin mo na to.

09:31Okay.

09:32We also have the laing.

09:33Of course, nabagit mo natin yung laing kanina.

09:35Ang sarap talaga ng laing, no?

09:36Ikaw gumawa nito.

09:37Okay, so these are your products.

09:39And you, chef, ikaw?

09:41Bali, yung kakanin po.

09:42Yung kakanin, ito.

09:43Okay, anong kakanin ito?

09:44Pwede ba magbukas ako ng isa?

09:46Hindi, style ko lang yung parang matikman ko talaga.

09:48So, tigma natin.

09:49Ibang favor po kasi siya eh.

09:50Meron kaming may mango filling.

09:51Then yung bestseller namin yung may Uber Lechef lang.

09:54Ah, kung may filling sa loob?

09:55This one is...

09:57Uber Lechef na.

09:58Ayun, look at that.

09:59Ako ah, tigma natin.

10:01Tigma natin yung gano'ng kasa.

10:01Parang Bicol ako sa loob may filling.

10:03Bayaran ko na lang mamaya.

10:08Nakakalais siya, sa sarap.

10:09Ang sarap, amoy ko na.

10:11Kasi pag inumbasan ko yan, tuloy-tuloy yan.

10:14Feeling ko everyday simbang gabi.

10:17Very festive yung lasa.

10:19Oo, and the texture.

10:20Ah, saan naman ito?

10:21In fairness nga, anong mga flavors meron?

10:23Bali, meron kami may mango filling po.

10:26Mango filling?

10:27Then yung bestseller namin yung Uber Lechef lang po.

10:29Two flavors.

10:30Best one is?

10:31Ah, Suman Cake po.

10:32Suman Cake?

10:33Suman Cake?

10:34Oh, yes po.

10:34For birthdays, special occasions.

10:37Ang galeng talaga.

10:38That's the cheese part.

10:39Ah, Bali, Lechef lang po.

10:41Ah, Lechef lang ba yan?

10:42Oh, and then the other one is Uber.

10:45Then may toasted coconut sa side.

10:47Toasted coconut sa gilid.

10:49I love that.

10:50And of course, this one is the coconut vinegar.

10:53Pus, this, kanina to.

10:54Sa'yo din.

10:55Ah, okay.

10:56So, ang galeng, no?

10:58Kasi dito natin pinapakitin yung value-adding, ma'am.

11:04Spice.

11:04Pa.

11:05Di ba?

11:06Napakaraming klase na mga.

11:07So, definitely, we'll have more of this affair.

11:10Kaya, we'd like to invite you to invite our car RSP to attend this year's coconut trade fair.

11:17Saan po kami pwedeng makakuha ng updates?

11:21Sige po, invite na po natin mga car RSP.

11:23Yeah, ang ating coconut Philippines trade fair ay magsimula po sa August 26 and we end on August 30.

11:32So, 9 o'clock po, ito, SMX, Moa, in Pasay.

11:36And hanggang 7 o'clock ng gabi.

11:38Ay, yun.

11:39Tuloy-tuloy po yan.

11:40Ang sarap na.

11:41All day events.

11:41So, one day lang po siya.

11:4326 to 30.

11:4426 to 30.

11:46So, you have a few days, no?

11:47To explore.

11:48There's a lot of that there we're expecting.

11:52Okay, na-enjoy na niya.

11:53Ako na magbabasan na ito.

11:54Ang sarap kasi nito, eh.

11:55Hindi, okay na.

11:56Na-ubos ko na talaga siya.

11:57Well, of course, we cannot miss this year's coconut trade fair.

12:01Kaya mga ka-RSP, tuloy po ang ating pag-suporta sa lahat mga produkto may kinilaman sa niyong.

12:07Ayan, thank you so much, Engineer Roselia, Ms. Ivy, and Chef Greggy.

12:11Thank you po.

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