00:11We stand at the summit of Mont Blanc, the White Mountain, highest peak in the Alpine Arch, an inspiration for
00:18the first Mont Blanc fountain pen, designed over a hundred years ago for the adventurous traveler who wants to leave
00:24his mark on the world, or her mark.
00:27Originally, sorry, some of them they called it a safety pen, which I think means it has a cap so
00:32you don't get ink on your pocket.
00:34Probably an invention from back before pens had caps on them.
00:36Actually, it was designed with a retractable nib which sealed the ink in reserve like a cork.
00:41Ah, that clarifies.
00:42The Mont Blanc flag, I brought it.
00:46Let's go inside.
00:48The temperature has dropped 10 degrees in the last 15 minutes.
00:51Celsius or centigrade?
00:52What?
00:53They have to say.
00:55The Mont Blanc Observatory, High Mountain Library and Writing Room, headquarters of Inspire Writing, which is our other campaign slogan.
01:04This space represents the spirit of Mont Blanc as we see it.
01:09Mont Blanc, as you know, produces excellent pens and also watches.
01:15And leather.
01:16Yes.
01:16Here you can see is the famous little snowcap symbol on the top of it.
01:20This one's called the Meisterstuck, this pen, which means masterpiece.
01:24And this article is an example of the very good handcrafted leather goods which Mont Blanc makes.
01:29Some more pens.
01:29This is not a Mont Blanc.
01:30The hell is this?
01:31Yes, it is.
01:31Nothing inside.
01:32This is actually the new special edition Mont Blanc fountain pen which will come out next year, which I designed
01:37myself.
01:37Oh, well done.
01:39You like it?
01:39I prefer the original, the Meisterstuck. It's the classic.
01:42Well, I prefer this one, which I designed myself.
01:44What's your one called, your model?
01:45It's called the Schreiberling, which means the scribbler.
01:49Oh, scribbler.
01:49Let's make our way up to the writing room, shall we?
01:52Yes.
01:56Here you can see is this room, furnished with a special Mont Blanc writing desk and very good paper and
02:02more leather goods.
02:03And ink.
02:04And hot chocolate and pretzels.
02:05Mm-hmm.
02:06What are you going to write?
02:07I think I'll write a letter to my mother.
02:09Perfect. How about you?
02:10I'll do my daily journal entry.
02:11Fantastic.
02:12I'll use my Meisterstuck.
02:13And yourself?
02:15I thought I might try my hand at writing a historical novel set during the times of feudalism.
02:19Okay.
02:19Wow. What's it about?
02:21I don't really know yet. I only thought up the first sentence.
02:23May I?
02:24Yes.
02:25It was a week before the solstice when little Helmut finally realized he was being hunted by a polar bear.
02:31Am I stealing that from the start of some other book?
02:33I don't really think.
02:34It's me either.
02:35I'm sure.
02:35In the morning, by the way, we'll all three ski back down to base camp after breakfast.
02:40Weather forbid.
02:41All together.
02:42But for now, let's write.
02:44Mont Blanc.
02:46Inspire writing.
02:47Is our slogan.
02:48Also, make your mark.
02:49There's two slogans.
02:50Leave your mark.
02:51Yes.
02:52So now, let's write.
03:00Mmm-hmm.
03:05Good.
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