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00:02Lego reported record first-half revenue of $6.54 billion, up 21% from a year earlier,
00:10as demand grew across products including botanical sets, Formula One cars, and collectibles,
00:16according to CNBC. Operating profit rose 22% to about $1.7 billion.
00:23Lego launched a record 332 new sets during the first six months of the year,
00:30as it expanded partnerships with Pokemon, Formula One, FIFA, and Epic Games.
00:35The company also introduced its SmartPlay platform, which adds sensors, sound, and lighting to brick sets.
00:42CEO Niels Christensen said,
00:44New partnerships are attracting consumers while Lego continues to retain existing fans.
00:48Lego is seeing strong sales across both lower and higher-priced sets as it expands its product range.
00:55The company is also growing its customer base across children and adults,
00:59while aiming to appeal to a broader demographic.
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