00:00Connaught's perfume is no longer just about fragrance.
00:03It's now writing a new business story.
00:05A centuries-old tradition, perfumes made from natural flowers and herbs
00:09and now the support of O.D.O.P. or One District, One Product.
00:14The result? Connaught's fragrance is reaching not just markets across India
00:18but international markets including the Gulf countries.
00:21Whether it is rose, jasmine, vetiver, henna or shamama, agar and ode,
00:27the speciality of Connaught's perfume is that they still retain the natural character
00:31of the ingredients used to make them.
00:33And now the Uttar Pradesh's government's O.D.O.P. scheme is giving this traditional business a new push.
00:40Look at the numbers.
00:41So far, 143 entrepreneurs in Connaught have benefited from the O.D.O.P. scheme.
00:47This includes 43 women.
00:49A total of 94.99 lakh rupees in margin money subsidy has been provided to these entrepreneurs.
00:55And it is not just financial support.
00:58Around 1,275 people have been trained in perfume and incense stick making
01:02and toolkits have also been distributed to them.
01:06This includes 544 women.
01:09In other words, Connaught's fragrance is now becoming a fragrance of employment and self-reliance as well.
01:31Now let's talk about the real impact on business.
01:34Perfume entrepreneur Abhinav Gupta says he started the business with a loan of around 5 lakh rupees.
01:39Earlier, Connaught's perfume was largely sold as raw material, but better packaging and marketing have changed the picture.
01:45According to him, after O.D.O.P., his income from the business has increased by around 30%.
01:57And this fragrance is no longer limited to local shops.
02:01Through O.D.O.P., small businesses are getting stalls at national and international exhibitions at subsidized rates.
02:08This is where they're finding large retail and wholesale buyers.
02:28And now a perfume park has also been developed at Tatiya Kannauj along the Agra-Laknau Expressway,
02:34which means the centuries-old fragrance of Kannauj is now moving beyond traditional business
02:38and towards becoming a global enterprise.
02:41Connaught's perfume is no longer just spreading its fragrance.
02:44It is also making its mark in markets around the world.
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