Looms Fall Silent: Odisha’s Alandia 'Machcha' Gamuchha From Puri Fades As Weavers Seek GI Tag And Wider Market

Name: Looms Fall Silent: Odisha’s Alandia 'Machcha' Gamuchha From Puri Fades As Weavers Seek GI Tag And Wider Market
Uploaded: 2026-08-31T12:59:55+00:00
Duration: 2 min 35 s
Channel: ETVBHARAT
Description: Poor wages and weak marketing threaten Puri’s traditional Alandia Gamuchha, forcing weavers to seek GI recognition, government support and market access, reports Shakti Prasad Mishra.

ETVBHARAT

1 week ago

Poor wages and weak marketing threaten Puri’s traditional Alandia Gamuchha, forcing weavers to seek GI recognition, government support and market access, reports Shakti Prasad Mishra.