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  • 1 week ago
Hershey's is bringing some serious pop star power to its newest launch. KATSEYE takes center stage in a new campaign introducing Hershey's Crème Bars as the chocolate giant looks to connect with a younger generation of snackers.

The campaign marks a fresh approach for a brand often associated with nostalgia, pairing one of pop's hottest groups with Hershey's newest treat. Watch KATSEYE bring its signature energy to the new Hershey's Crème Bars commercial.

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Transcript
00:15I bet it goes like this
00:30I suggest the world shake and shake in the parking lot if we get arrested, haha, baby
00:35New Hershey's salted caramel and affogato creme bars
01:00It's Hershey's wee wee
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