00:00Instagram is tightening its rules around AI-generated people, saying accounts featuring
00:05synthetic humans must make that fact clear to users. The platform is renaming its existing
00:10AI creator designation to AI-generated profile and says accounts that fail to disclose their
00:17artificial identities could see their reach reduced. Instagram says the move responds to
00:22growing frustration over profiles that appear to represent real people but are entirely generated
00:28by AI. Ordinary AI-assisted edits, captions, and graphics will not automatically trigger
00:33the new label, keeping the focus on profiles built around artificial people.
