00:00It's Benzinga bringing Wall Street to Main Street.
00:02OpenAI's advertising business has reached a $1 billion annualized revenue run rate,
00:08up from about $100 million six months ago, according to DA Davidson Technology Research
00:13head Gil Luria. Luria told CNBC that OpenAI could eventually build an advertising business
00:19worth tens of billions of dollars as it shifts toward ads and away from subscriptions.
00:24Luria said ChatGPT ads most closely resemble Google search advertising
00:28from an ad buyer's perspective. He also expects growing use of AI services to take consumer
00:34attention from traditional media and social platforms, creating additional pressure for
00:40Google, Meta, and TikTok. Luria said consumer AI competes for limited attention while enterprise
00:46AI has greater room. For all things money, visit Benzinga.com.
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