00:00This coffee shop was packed, line out the door, registers ringing all day.
00:05And somehow, it was losing $2,000 a month.
00:09A few days earlier, the owner asked Alex to take a look.
00:13She figured it had to be a slow week pulling numbers down.
00:16Alex figured the same thing.
00:18Easy fix, he thought.
00:20Alex started with the supplier invoices.
00:23Costs for ingredients had been creeping up.
00:26Lined next to the menu, something felt off.
00:30So he did the math.
00:31Cost per cup, times how many cups they sold every single day.
00:35And the number kept climbing higher than he expected.
00:37This wasn't a slow week problem.
00:39Then he found it.
00:40Their best-selling drink, the one everyone ordered, had a price that hadn't been touched in a long, long time.
00:47The ingredients cost more now.
00:48The price never moved.
00:50Wait.
00:50They were selling their most popular drink for less than it cost to make.
00:54Every cup.
00:55All day.
00:56The busier they got, the more money they lost.
01:00It's like filling a bucket that has a crack in it.
01:02Doesn't matter how much you pour in.
01:04If there's a leak, the bucket never fills.
01:06That drink wasn't bringing in money.
01:08It was quietly leaking it.
01:09If nothing changed, the shop would keep doing exactly what it had been doing.
01:14Packed every day and still barely scraping by.
01:17But there was a realistic way to fix it.
01:20So they had a real decision to make.
01:22Keep the price the same and keep losing a little on every cup.
01:26Or adjust it and risk customers noticing.
01:29They didn't overhaul the whole menu.
01:31They adjusted one price.
01:33Just enough to cover the real cost.
01:35Then they set a reminder to actually check costs again in a few months.
01:38Instead of never.
01:39A few weeks later, the shop wasn't suddenly rich.
01:42It was still the same busy little coffee shop.
01:45But for the first time in a while, all that business was actually turning into money that stayed.
01:49Alex didn't invent anything new.
01:51He just found the one leak nobody was looking for.
01:54And got paid for noticing it.
01:56So, if you ran a business right now, would you know exactly where your leaks are?
