00:11Our philosophy is when we talk about consumer products and implement AI.
00:16AI needs to solve a problem or needs to have a complete purpose.
00:20We don't want to just put in AI for the sake of AI.
00:24So really try with AI that we can solve something which we couldn't solve before.
00:37I'm a big fan of our phones, which have next paper displays.
00:42And this is the most healthy display you can have.
00:45So imagine you use probably your phone six, seven, eight hours a day.
00:49You look on the screens and the screens all have harmful blue light.
00:53So with next paper displays, we have ten different layers on top.
00:56We can filter out almost everything of the harmful blue light.
01:00So you have much less eye strain.
01:03And now for the first time we have solved this with an AMOLED display and next paper.
01:07And you have a next paper switch where you can turn the phone into an e-reader.
01:12So you can have black and white mode.
01:14And you can save a lot of battery because we turn off a lot of the functions.
01:17For example, when you want to read on a weekend, you don't want to have the disturbance of every app
01:22that gives you a notification.
01:38Of course, entertainment like home cinema or everything, we have all kinds of sizes and different display technologies.
01:44And then we go down to, you know, tablets, phones and even kids' watches.
01:50Now we also have introduced glasses, okay, where we have full color.
01:54I call this a little bit the James Bond glasses because it actually projects the pictures in my natural field
02:00of view.
02:01And you don't see it, you know.
02:02But I will get some information.
02:04I can use this for translation or navigation or even a teleprompter, you know.
02:08And the glasses are listening and follow, so to say, it's very easy to use.
02:13So we look at these visual experiences or how we can use displays in all kind of shapes and formats
02:19or use cases.
02:20How we can bring this in different products.
02:33So today, TCL is probably, you know, people know us from the TV product category.
02:39This is our first category, already very successful.
02:42But, you know, all the other categories, including like the white goods, but the AC, but also monitors, phones, tablets,
02:49etc.
02:49This is just at the beginning.
02:51What we can, where we can offer something is we are vertically integrated, okay.
02:56So for example, for all of these displays, they come from TCL CSOT, which is the leading display manufacturer in
03:01the world.
03:02So they're directly at the source of technology, supply chain, innovation.
03:07So we really can bring this visual experience in all of these products.
03:10And today, almost everything has a display, right.
03:13So we are still at the beginning to build this ecosystem or make consumers more familiar.
03:19But here at FIFA, it's a very good place because here is one place where you can see everything come
03:24together.
03:25Let us know that.
