00:00This is the biggest debate in modern music.
00:02Who truly blasted K-pop into a global empire?
00:05Was it BTS, the army that strategically built a kingdom from the ground up?
00:09Or was it Blackpink, who showed up with a sledgehammer and took over the entire building?
00:14Team BTS will tell you they did the impossible.
00:17They cracked the western market and rewrote the rules for non-English artists entirely.
00:21They built a legitimate global empire by being authentic,
00:24backed by the most powerful fanbase on the planet, the army.
00:28Selling out stadiums from Wembley to Los Angeles.
00:31This movement poured billions into South Korea's economy,
00:34an impact so huge it's been compared to the nation's flagship airline.
00:39But then Blackpink stormed the scene, turning a trend into a total takeover.
00:43Their battle plan was high fashion, high impact dominance.
00:47Their Born Pink World Tour cashed in,
00:49becoming the highest grossing concert tour by a female group in history.
00:53On YouTube, they are the most subscribed music act, period.
00:56They made history as the first Korean act to headline Coachella.
01:00So, who really gets the crown?
01:02Is it a question of who's better?
01:04Or is it a favor about the two different blueprints for the world domination?
01:08One side built a global movement with an unbreakable fan connection.
01:12The other built a luxury empire and culture-shifting event-style moments.
01:16And maybe the question isn't about who opened the door,
01:19but who owns the palace now?
01:20How are you on the bottom down?
01:20gesung.
