00:00was fined $200,000 after turning a giant billboard into a house because authorities said it was
00:05seriously distracting drivers. It started when a movie company came up with an extremely unusual
00:10marketing idea to promote a new film. They transformed a roadside billboard into a livable
00:15space complete with electricity, running water, and basic household items. Then, a man actually
00:21moved in. To generate attention, he spent his days living inside the billboard, drinking coffee,
00:26and even moving around high above the road to create the illusion that someone was trapped
00:30inside. From a distance, many drivers had no idea it was part of a movie promotion and thought
00:35someone was actually living up there. The problem quickly became obvious. Because the
