Havas Paris x Association Antoine Alleno - 2036

This New Year's Eve, the biggest countdown in France took an unexpected turn. Instead of ringing in the new year, the iconic Arc de Triomphe broadcast a powerful message about road safety. Association Antoine Alenot, in partnership with the City of Paris, hijacked the most watched monument of the night to raise awareness for a crucial new law.



After a lengthy legal battle, a groundbreaking law was enacted in July 2025. Driving under the influence and causing a death is no longer considered involuntary homicide. It's now classified as "road homicide," carrying a severe penalty of up to 10 years in prison. This critical change deserved to be seen.

When a law goes unnoticed, the monument that commands millions of eyes becomes the most powerful medium. This campaign transformed the landmark into a platform for prevention, ensuring the message of accountability reached every screen across the nation. The goal was to make road safety unforgettable.

#RoadSafety #DrunkDriving #NewLaw #PublicAwareness