BETC Havas x Mercedes - Full-Checkup - video Dailymotion

Havas

Truck drivers spend a lifetime on the road, often neglecting their own well-being while ensuring their vehicles are in top condition. Mercedes-Benz Trucks noticed this discrepancy and launched "Full Check-up," an initiative that goes beyond truck maintenance.  By integrating dermatologists into the truck workshop, Mercedes-Benz provided essential skin health check-ups for drivers during their annual vehicle inspections. This program highlighted the long-term sun damage drivers often endure, especially on one side of their bodies, due to countless hours behind the wheel.  The campaign revealed that 100% of drivers examined had accumulated sun damage, with many receiving their first-ever dermatology appointment. Mercedes-Benz is committed to continuing this vital awareness campaign, emphasizing that taking care of drivers is as crucial as building safer trucks.  #MercedesBenzTrucks #TruckerHealth #RoadSafety #DriverCare

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00:03A truck tire after miles on the road, a truck suspension after many miles on the

00:10road, a truck driver's skin after a lifetime on the road.

00:18Years behind the wheel expose one side of the body to far more sun. They never

00:25skip a truck check-up, but they do skip their own. Introducing full check-up by Mercedes-Benz

00:34trucks. For the annual check-up, we brought a dermatologist into the workshop. As trucks

00:41were checked, drivers were too.

00:44Durante todo aquele período que o motorista tá na estrada, ele tá tomando a radiação

00:48diretamente, principalmente do lado esquerdo, que é onde a gente tem o vidro do motorista.

00:54O sol ainda entra dentro da gabina ali pelo vidro, né? Principalmente a região do braço

00:59aqui afeta bastante, né?

01:00Não é de um dia só, é do decorrer do tempo que deixa desse jeito.

01:04100% tinha já dano solar acumulado. Um paciente específico me marcou que é um senhor que já

01:11trabalha há muitos anos. Tem muitas lesões pré-cancerígenas.

01:16We offered them new safety features after every check-up. 100% of drivers agreed to take the exam.

01:24For 93%, it was their first ever dermatology appointment. Mercedes-Benz will keep raising awareness

01:31among drivers throughout the year.

01:34Se eu não me engano, acho que essa foi a primeira vez que eu fui na Dermapa.

01:38Vez quanto, ir lá e fazer uma consulta, né?

01:40Vou parar pra fazer uma revisão, uma check-up de mim também, né?

01:44Porque não é só o caminhão, a gente também precisa.

01:46Because making safer trucks goes far beyond the trucks.

01:51Full check-up by Mercedes-Benz Trucks.

BETC Havas x Mercedes - Full-Checkup

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