00:03Once you've been to the moon, where do you go next? Back to work.
00:14You start with the chip. You engineer a new CPU core. You engineer a new GPU core.
00:21You add a second neural engine. Now you've just doubled the compute power.
00:26Pushed graphics up to 40% faster. Unlocked Siri AI. And built the fastest chip ever put in an iPhone.
00:36But there's a catch. More power creates more heat. So you give the vapor chamber three times more surface area.
00:44Because a bigger vapor chamber cools the chip. A cooler chip creates a more efficient chip.
00:50A more efficient chip uses less battery. A battery that works less, lasts longer.
00:57The longest battery life in iPhone history.
01:05Next you strengthen it. And test it. For wherever you need to take it.
01:11Then you ask, what's next for the camera system?
01:15You want to improve low light photography and depth of field.
01:18So you design and prototype until you've just invented the first variable aperture on an iPhone.
01:26A variable aperture that automatically adjusts in any lighting condition.
01:31And improves sharpness throughout a scene.
01:34You also want to give photographers more creative control. So you add pro controls.
01:40Allowing them to quickly set aperture, shutter speed, and the color balance of an image.
01:46And because you have the most powerful chip ever put in an iPhone.
01:51You can push the camera even further.
01:54You can shoot time lapse in 4K with high dynamic range.
01:59You can apply cinematic mode to a regular video even after you've shot it.
02:06You can customize texture and grain with photographic styles.
02:16Now you've just created a camera system so intelligent and so capable
02:20that photographers and filmmakers can reach new levels of creativity.
02:34A chip built for AI that runs faster than ever.
02:38A battery that lasts longer than ever.
02:41The most intelligent pro camera system ever.
02:44This is what happens when you go to the moon.
02:47Come back and ask, what's next?
02:55Could you be?
02:55Can you talk?
02:55It can't affect the plane as the version of the planet content?
02:56How do you switch up to puzzle moments in between이다 andblicus anduis будет on the other 200 stage
02:56Cadaそうamente is a hoangix, makes a crossroad and half a changer elseihu these days.
02:56It's aなく day thatteriably doesn't understand the sort oforf outfit that the interactions with us.
02:57Put a machine height, so it's the same thing that entails.
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