00:00Everyone talks about boomers and millennials, but nobody talks about Generation X.
00:06Born between 1965 and 1980, they are the true middle child of generations.
00:12They are called the latchkey generation.
00:15They came home from school to an empty house, let themselves in with their own key,
00:19made their own snacks, and figured it out.
00:22No helicopter parents, no tracking apps.
00:25They had an analog childhood and a digital adulthood.
00:28They grew up with cassette tapes, MTV, arcade machines, and grunge.
00:34Then they built the internet you use today.
00:37They don't complain for attention.
00:39They don't need to go viral.
00:41They just get the job done.
00:43They are the most independent, resourceful, and frankly, the coolest generation you've been ignoring.
00:49If you are Gen X, this is your reminder.
00:52You were not forgotten.
00:54You were just too busy handling business.
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