00:00Apple sending a $3,000 care package to iShowSpeed got all the outrage, but behind the scenes,
00:05accessory brands like dbrand and ESR are running an even bigger blitz. These creators don't even
00:10have the phone in their hand yet, but their desks are already stacked with cases, lens protectors,
00:15and magsafe gear. While Apple sees products to mega creators to build massive cultural reach,
00:20case companies are seeding micro creators to capture purchase intent, and a box of plastic
00:24cases costs these brands pennies to manufacture. But trading them for creator post built an
00:29ecosystem barrier that paid ads can't touch. It's the same reason Apple sent Speed two new phones
00:34and a watch. Drop your take on creator care packages below and click the link to see the
00:38real strategy behind Apple's iShowSpeed stunt.
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